L
Laurette Dubé
Researcher at Desautels Faculty of Management
Publications - 216
Citations - 9965
Laurette Dubé is an academic researcher from Desautels Faculty of Management. The author has contributed to research in topics: Population & Food choice. The author has an hindex of 53, co-authored 204 publications receiving 9079 citations. Previous affiliations of Laurette Dubé include Social Sciences and Humanities Research Council & Université de Montréal.
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Journal ArticleDOI
Foreign Branding and Its Effects on Product Perceptions and Attitudes
Bernd H. Schmitt,Laurette Dubé +1 more
TL;DR: The authors examined the notion that foreign branding, the strategy of pronouncing or spelling a brand name in a foreign language,triggers cultural stereotypes and influences the way brands are perceived and perceived.
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Waiting time and decision making: is time like money?
Bernd H. Schmitt,Laurette Dubé +1 more
TL;DR: In this paper, the authors investigated whether consumers treat time like money when they make decisions and found that the value of consumers' time is not constant but depends on contextual characteristics of the decision situation.
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The impact of music on consumers' reactions to waiting for services
TL;DR: In this paper, the authors examined the effects of music on consumers' reactions to waiting for services and found that regardless of its valence, music ameliorated emotional evaluation of the service environment which in turn positively affects approach behavior towards the service organization.
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The effects of background music on consumers' desire to affiliate in buyer‐seller interactions
TL;DR: In this article, the effect of music-induced pleasure and arousal on consumers' desire to affiliate in buyer-seller interactions was investigated in the context of bank services, where background music was manipulated using classical music extracts pretested to vary in pleasure (low, moderate, and high) and arousal according to the Affect Grid.
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Multiple roles of consumption emotions in post‐purchase satisfaction with extended service transactions
Laurette Dubé,Kalyani Menon +1 more
TL;DR: In this article, the authors present a series of research propositions to specify how both retrospective global judgments of consumption emotions as well as their in-process experience (i.e. their experience during the sequence of episodes composing the transaction) determine post-purchase satisfaction.