Leyland Pitt

TL;DR: The study concludes that SERVQUAL is an appropriate instrument for researchers seeking a measure of IS service quality.

TL;DR: In this paper, the authors propose five axioms: (1) social media are always a function of the technology, culture, and government of a particular country or context; (2) local events rarely remain local; (3) global events are likely to be (re)interpreted locally; (4) creative consumers’ actions and creations are also dependent on technology; and (5) technology is historically dependent.

TL;DR: What it is and how it prompts managers to think about business practice in new and innovative ways is explained and a framework of three gamification principles—mechanics, dynamics, and emotions (MDE)—are presented to explain how gamified experiences can be created.

TL;DR: The authors explores the value dimensionality of luxury brands, differentiates among different types of brands, and proposes a typology to help firms understand the managerial implications and challenges of each type.

TL;DR: In this article, the authors introduce several new concepts that lay the conceptual foundation for thinking about next-generation marketing based on ubiquitous networks and propose that the keys to managing network-driven firms are the concepts of u-space and attention analysis, with a research agenda identified for scholars and managerial implications recognized for practitioners.