L
Leyland Pitt
Researcher at Simon Fraser University
Publications - 407
Citations - 18521
Leyland Pitt is an academic researcher from Simon Fraser University. The author has contributed to research in topics: The Internet & Marketing management. The author has an hindex of 56, co-authored 402 publications receiving 16859 citations. Previous affiliations of Leyland Pitt include Nova Southeastern University & University of Victoria.
Papers
More filters
Journal ArticleDOI
Brand worlds: From articulation to integration
TL;DR: In this paper, the authors reflect upon the last half century of branding research, offering both integration and insight, charting how the understanding of brands has evolved from mark-through mimesis, expression, and symptom to self-organizing phenomenon.
Journal ArticleDOI
The brand personalities of brand communities: an analysis of online communication
TL;DR: The nature of online brand communities is examined by means of computerized content analysis to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication within that brand community.
Journal ArticleDOI
Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample
TL;DR: In this article, the psychometric soundness of the Schlinger scale among a very large sample of independent respondents viewing a large set of ads was investigated and it was shown that the original VRP has acceptable psychometric properties.
Journal ArticleDOI
Positioning in cyberspace: Evaluating bestselling authors' online communicated brand personalities using computer- aided content analysis
TL;DR: This study employs a computer-aided text analysis technique to explore whether bestselling authors communicate Aaker’s brand personality in the online environment and offers a new technique for content analysts and marketing communicators to quantify various aspects of marketing communications.
Journal ArticleDOI
The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison
Michael H. Morris,Leyland Pitt +1 more
TL;DR: In this article, disciplinary surveys conducted in the USA and South Africa reveal some interesting comparisons, and how concentration strategies can assist targeting, marketplace production and assess market sales situations, as well as assist market sales situation.