L
Leyland Pitt
Researcher at Simon Fraser University
Publications - 407
Citations - 18521
Leyland Pitt is an academic researcher from Simon Fraser University. The author has contributed to research in topics: The Internet & Marketing management. The author has an hindex of 56, co-authored 402 publications receiving 16859 citations. Previous affiliations of Leyland Pitt include Nova Southeastern University & University of Victoria.
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The Social Media Release as a public relations tool : Intentions to use among B2B bloggers
TL;DR: The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers as discussed by the authors, focusing specifically on their perceptions of usefulness and ease of use.
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Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World
TL;DR: In the past US election cycle, and mirrored by similar events in Europe, two trends have come to dominate social discourse: truthiness (the validity of something based on how it feels) and post-fac
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The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
TL;DR: Using the well-known industrial marketing concepts of purchasing decision processes and hierarchy of effects models, this paper introduces a conceptual framework for measuring the efficiency of a Web site.
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Proactive behavior and industrial salesforce performance
TL;DR: In this article, the authors investigated the effect of proactive behavior on the performance of an industrial sales force and found that a small but significant relationship exists between proactive behavior and the line manager's subjective evaluation.
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How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
TL;DR: In this paper, the authors consider the notion of perceived premium degree of a brand as a function of its category, and what they term the degree of adjacency between its product categories.