L
Linda D. Hollebeek
Researcher at Tallinn University of Technology
Publications - 111
Citations - 15228
Linda D. Hollebeek is an academic researcher from Tallinn University of Technology. The author has contributed to research in topics: Customer engagement & Computer science. The author has an hindex of 35, co-authored 87 publications receiving 10486 citations. Previous affiliations of Linda D. Hollebeek include University of Auckland & University of Montpellier.
Papers
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Journal ArticleDOI
Customer engagement in evolving technological environments: synopsis and guiding propositions
Linda D. Hollebeek,David E. Sprott,Tor W. Andreassen,Carolyn Costley,Philipp Klaus,Volker G. Kuppelwieser,Amela Karahasanovic,Takashi Taguchi,Jamid Ul Islam,Raouf Ahmad Rather +9 more
TL;DR: In this paper, the authors proposed the development of technology-specific user segmentation as a requirement to leverage firms' evolving technological capabilities, and proposed three propositions of customer engagement within evolving technological environments that can be used to guide further research in this rapidly developing area.
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Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications
TL;DR: In this article, the authors explore consumer engagement with brands for consumers exhibiting differing cultural traits, and develop a set of research propositions for these individuals' cognitive, emotional, behavioral, and social CE in brand interactions.
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The Dynamics of Consumer Engagement with Mobile Technologies
TL;DR: In this article, the authors examine how customer engagement with mobile technology is related to purchase behaviors over time as a dynamic iterative process, and they find that mobile disengagement, where consumers abandon an app, has a strong negative long-term effect on purchase behaviors.
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User experience sharing: Understanding customer initiation of value co-creation in online communities
TL;DR: In this paper, a user experience sharing (UES) model was proposed and empirically examined, which represents customers' level of effort made for the direct benefit of others in their service network.
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Brand engagement and experience in online services
TL;DR: In this article, the mediating role of brand trust and commitment in the relationship of brand engagement and brand experience with brand loyalty in the online service context is assessed, and the role of commitment as a mediating factor in the association between brands engagement and experience and their respective impact on brand loyalty is verified.