P
Peter Wright
Researcher at Stanford University
Publications - 45
Citations - 6838
Peter Wright is an academic researcher from Stanford University. The author has contributed to research in topics: Product (category theory) & Gate oxide. The author has an hindex of 23, co-authored 45 publications receiving 6405 citations.
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Journal ArticleDOI
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad,Peter Wright +1 more
TL;DR: In this article, the authors present a model of how people develop and use persuasion knowledge to cope with persuasion attempts and discuss what the model implies about how consumers use marketers' advertising and selling attempts to refine their product attitudes and attitudes toward the marketers themselves.
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The harassed decision maker: Time pressures, distractions, and the use of evidence.
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Consumer Choice Strategies: Simplifying Vs. Optimizing:
TL;DR: Designing effective marketing programs requires forecasting the choice strategy a consumer will use in a given decision environment and both simplifying and optimizing considerations may affect the design of these programs.
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Money Talks: Perceived Advertising Expense and Expected Product Quality
Amna Kirmani,Peter Wright +1 more
TL;DR: In this article, the authors conceptualized the process by which perceived advertising expense acts as a cue to quality and found that knowledge of cost-related campaign elements can evoke advertising expense inferences that influence quality predictions, and these inferences may be spontaneous.
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Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
Marian Friestad,Peter Wright +1 more
TL;DR: This paper explored the content of people's conceptions of how television advertising influences its audience and found that lay people and researchers share many basic beliefs about the psychology of persuasion but also indicate some dissimilarities in these groups' persuasion knowledge.