Journal ArticleDOI
Consumer Choice Strategies: Simplifying Vs. Optimizing:
TLDR
Designing effective marketing programs requires forecasting the choice strategy a consumer will use in a given decision environment and both simplifying and optimizing considerations may affect the design of these programs.Abstract:
Designing effective marketing programs requires forecasting the choice strategy a consumer will use in a given decision environment. Both simplifying and optimizing considerations may affect the st...read more
Citations
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Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Book
Heuristics and Biases: The Psychology of Intuitive Judgment
TL;DR: In this article, a review is presented of the book "Heuristics and Biases: The Psychology of Intuitive Judgment, edited by Thomas Gilovich, Dale Griffin, and Daniel Kahneman".
Journal ArticleDOI
Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.
Amos Tversky,Daniel Kahneman +1 more
TL;DR: The conjunction rule as mentioned in this paper states that the probability of a conjunction cannot exceed the probabilities of its constituents, P (A) and P (B), because the extension (or the possibility set) of the conjunction is included in the extension of their constituents.
Journal ArticleDOI
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green,V. Srinivasan +1 more
TL;DR: In this paper, the authors discuss various issues involved in implementing conjoint analysis and describe some new technical developments and application areas for the methodology, which has been applied to a wide variety of problems in consumer research.
References
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Journal ArticleDOI
Comparison of Bayesian and Regression Approaches to the Study of Information Processing in Judgment.
Paul Slovic,Sarah Lichtenstein +1 more
TL;DR: This work examines the models that have been developed for describing and prescribing the use of information in decision making, the major experimental paradigms, and the major empirical results and conclusions of these two approaches.
Journal ArticleDOI
Overconfidence in case-study judgments.
TL;DR: This study investigated whether that increase in confidence in the psychologist's conclusions is justified by a corresponding increase in accuracy of conclusions, and found that the diagnostic confidence of experienced psychologists is less than that of less experienced persons.
Journal ArticleDOI
Brand Choice Behavior as a Function of Information Load
TL;DR: A currently popular position among consumer advocates and many public policy makers is that more product information is better as mentioned in this paper, which is the opposite of the position of the authors of this paper.