Journal ArticleDOI
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
Marian Friestad,Peter Wright +1 more
TLDR
This paper explored the content of people's conceptions of how television advertising influences its audience and found that lay people and researchers share many basic beliefs about the psychology of persuasion but also indicate some dissimilarities in these groups' persuasion knowledge.Abstract:
What do lay people believe about the psychology of advertising and persuasion? How similar are the beliefs of lay people to those of consumer researchers? In this study we explore the content of people's conceptions of how television advertising influences its audience. The findings suggest that lay people and researchers share many basic beliefs about the psychology of persuasion but also indicate some dissimilarities in these groups' persuasion knowledge. We discuss what the findings imply about the existence of cultural folk knowledge and its effect on persuasion.read more
Citations
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Journal ArticleDOI
The impact of perceived corporate social responsibility on consumer behavior
TL;DR: This article found that low-fit initiatives negatively impact consumer beliefs, attitudes, and intentions no matter what the firm's motivation, and that high-fit, proactive initiatives led to an improvement in consumer belief, attitudes and intentions.
Journal ArticleDOI
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
TL;DR: The authors examined conditions that influence consumers' use of persuasion knowledge in evaluating an influence agent, such as a salesperson, and found that when an ulterior persuasion motive is highly accessible, both cognitively busy targets and unbusy observers use persuasion knowledge to evaluate the salesperson.
Journal ArticleDOI
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
TL;DR: This article developed and tested a conceptual framework for the practice of product placement, and found that the modality of presentation (visual and auditory) and the degree of connection between a brand and the plot of the show interact to influence memory and attitude change.
Journal ArticleDOI
Achieving Marketing Objectives Through Social Sponsorships
TL;DR: In this paper, the authors adopt a more traditional branding perspective and show that the fit between a firm's specific associations and a sponsored cause can reinforce or blur the firm's positioning, influence liking for the sponsored cause, and bolster or undermine the firms' equity.
BookDOI
Resistance and Persuasion
Eric S. Knowles,Jay A. Linn +1 more
TL;DR: This chapter discusses the nature of resistance in Persuasion, the role of belief and meta-Beliefs, and strategies for overcoming resistance.
References
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Book
The psychology of interpersonal relations
TL;DR: The psychology of interpersonal relations as mentioned in this paper, The psychology in interpersonal relations, The Psychology of interpersonal relationships, کتابخانه دیجیتال و فن اطلاعات دانشگاه امام صادق(ع)
Journal ArticleDOI
Experimental Design: Procedures for the Behavioral Sciences
A. S. Hedayat,Roger E. Kirk +1 more
Book
Experimental Design: Procedures for the Behavioral Sciences
TL;DR: This chapter discusses research strategies and the Control of Nuisance Variables, as well as randomly Randomized Factorial Design with Three or More Treatments and Randomized Block Factorial design, and Confounded Factorial Designs: Designs with Group-Interaction Confounding.
Journal ArticleDOI
Women, Fire, and Dangerous Things: What Categories Reveal about the Mind
Journal ArticleDOI
Women, fire, and dangerous things : what categories reveal about the mind
TL;DR: In this article, a pengetahuan kognitif adalah tergolong bidang baru ying mengkaji pikiran atau nalar ying memperoleh pen getahuan dari bidang-bidang ilmu seperti psikologi, linguistik, antropologi and filsafat, and juga ilmu komputer.
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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad,Peter Wright +1 more