S
Shirley Y. Y. Cheng
Researcher at Hong Kong Baptist University
Publications - 20
Citations - 780
Shirley Y. Y. Cheng is an academic researcher from Hong Kong Baptist University. The author has contributed to research in topics: Globalization & Mainland China. The author has an hindex of 12, co-authored 19 publications receiving 691 citations. Previous affiliations of Shirley Y. Y. Cheng include University of Illinois at Urbana–Champaign & University of Minnesota.
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The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship
TL;DR: This paper found that consumers with high self-brand connections (SBC) respond to negative brand information as they do to personal failure and experience a threat to their positive self-view.
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Toward a social psychology of globalization
TL;DR: In this paper, the authors address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the "culturally erosive" effects of globalization, and how individuals harness creative insights from their interactions with global cultures.
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Toward a Social Psychology of Culture and Globalization: Some Social Cognitive Consequences of Activating Two Cultures Simultaneously
Chi-Yue Chiu,Shirley Y. Y. Cheng +1 more
TL;DR: The authors argue that simultaneous activation of cultural representations does not determine an individual's cultural identity, but enlarges the felt distinctions between different identity options and magnifies the effects of identity choice.
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Globalization and Folk Theory of Social Change: How Globalization Relates to Societal Perceptions about the Past and Future
Yoshihisa Kashima,Junqi Shi,Koji Tsuchiya,Emiko S. Kashima,Shirley Y. Y. Cheng,Melody Man Chi Chao,Shang‐hui Shin +6 more
TL;DR: In this paper, the authors report evidence for the proposition that globalization provides particular information that people incorporate in forming their future societal perceptions, and suggest that future societal perception may play a constitutive role in the future of humanity, and that folk beliefs about globalization are a significant part of this process.