Shirley Y. Y. Cheng

TL;DR: This paper carried out two cross-regional studies to examine lay people's perception of globalization and its related concepts, as well as lay people appraisal of the social impacts of globalization, and found that participants in all four regions (the United States, Mainland China, Taiwan, and Hong Kong) perceived globalization to be related to but not synonymous with modernization, Westernization, and Americanization; they used international trade versus technology, and globalization of consumption versus global consequences as the dimensions to categorize globalization-related issues; and perceived globalization had stronger positive effects on people's competence than on

TL;DR: Wang et al. as mentioned in this paper reviewed advertising studies on China published in 13 advertising, marketing, and business journals during the decade after joining the World Trade Organization (WTO) (2002-2011) and adopted the "glocalization" framework to selectively highlight five themes in their review: diversified/shifting cultural values, language and brand names, acceptable/offensive advertising, media growth and control, and agency management.

TL;DR: The authors examined Mainland and Hong Kong Chinese' historical representations and future imaginations of China during the 2008 Beijing Olympics based on the stereotype content model and found that as the Olympics proceeded, the perceived compatibility of competence and warmth/morality increased and the good old days effect diminished.

TL;DR: This article studied consumer reactions to brands that are loaded with cultural meanings and found that consumers would respond favorably to these brands when the associated cultural meanings reinforce the consumers' cultural identity, and negatively toward these brands if they are perceived to be a threat to the local culture.

TL;DR: The authors found that after the Olympics, encountering the Beijing Olympic icon increased perceived value differences between Western and Chinese cultures, and individuals who identified strongly with Chinese culture favored Chinese (vs. American) commercial brands more both at the beginning and toward the end of the Olympics.