Tsz Wai Lui

TL;DR: In this article, the authors examine how IT enables value co-creation in tourism and why some players appear to appropriate the value created in the partnership more successfully compared to others, and suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.

TL;DR: In this paper, the authors focus on the impact of managers' response quantity and quality of usage of online review systems and find that response quantity positively impacts hotels' competitive performance, and responses have a stronger positive impact when they address extreme reviews.

TL;DR: In this article, the authors report the results of a mixed-method study in a hotel that offers three contributions to the development and refinement of IT-enabled service personalization theory and explore the role of signifiers in the design of customer service systems, showing that they significantly increase customer preference elicitation during the learning phase of the personalization process.

TL;DR: These product attributes and their moderating effects on the relationships between virtual reality and product knowledge, attitude and purchase intention should be studied further so that companies can make decides on the investment in their presence in virtual worlds and the marketing strategies most appropriate for their products.