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Ulrike Gretzel
Researcher at University of Southern California
Publications - 285
Citations - 16876
Ulrike Gretzel is an academic researcher from University of Southern California. The author has contributed to research in topics: Tourism & Social media. The author has an hindex of 55, co-authored 275 publications receiving 13643 citations. Previous affiliations of Ulrike Gretzel include University of Illinois at Urbana–Champaign & University of Queensland.
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Journal ArticleDOI
Role of social media in online travel information search
Zheng Xiang,Ulrike Gretzel +1 more
TL;DR: In this paper, the authors investigated the extent to which social media appeared in search engine results in the context of travel-related searches and found that social media constituted a substantial part of the search results, indicating that search engines likely direct travelers to social media sites.
Journal ArticleDOI
Smart tourism: foundations and developments
TL;DR: The paper defines smart tourism, sheds light on current smart tourism trends, and then lays out its technological and business foundations.
Book ChapterDOI
Use and impact of online travel reviews
Ulrike Gretzel,Kyung Hyan Yoo +1 more
TL;DR: The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning, and implications for travel marketing and travel information systems design are provided.
Journal ArticleDOI
Conceptual foundations for understanding smart tourism ecosystems
TL;DR: Techniques essential to the functioning of an STE are described and it is argued that data emerging from these technologies are the driver for new business models, interaction paradigms and even new species.
Journal ArticleDOI
Influence of personality on travel-related consumer-generated media creation
Kyung Hyan Yoo,Ulrike Gretzel +1 more
TL;DR: The influence of personality on travel CGM creation was investigated and the results indicate that travelers' personality traits significantly influence perceived barriers to content creation, motivations to engage in CGMcreation, and specific creation behaviors.