V. Kanti Prasad

TL;DR: In this paper, a conceptual model linking market orientation, marketing competencies, and export performance is proposed to investigate the role of the Internet technology in these relationships and find that firms' integration of Internet technology into marketing activities generally leverages the influence of market orientation on the firms' marketing competency (compared with competitors), which in turn have a positive impact on their export performance.

TL;DR: In this paper, an empirical study dealing with small- medium-sized firms validates export development strategy in the context of the strategic management model, which considers strategy and resources as factors which are firm-specific that exert influence on performance.

TL;DR: In this paper, a laboratory experiment was performed to assess the communications-effectiveness of a co-operative advertising system. But the focus on comparative advertising has focused on its ethical rather than its effectiveness dimension.

TL;DR: For example, the authors found that consumers in different socioeconomic segments differ in their patronage of discount stores for some types of products but do not for others, and found that there is a significant relationship between a shopper's social class and his patronage attitudes toward discount stores.

TL;DR: In this article, the authors identify specific human and social capital factors that may contribute to venture growth for women entrepreneurs in emerging economies, and find that both human-and social-capability factors play a role in determining business growth for Indian women entrepreneurs.