V
Vanessa Ratten
Researcher at La Trobe University
Publications - 422
Citations - 7525
Vanessa Ratten is an academic researcher from La Trobe University. The author has contributed to research in topics: Entrepreneurship & Social entrepreneurship. The author has an hindex of 38, co-authored 380 publications receiving 4966 citations. Previous affiliations of Vanessa Ratten include Duquesne University & Queensland University of Technology.
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The Current Trends and Future Direction of Digital and Relationship Marketing: A Business Perspective
TL;DR: In this paper, the authors discuss the current business practices that involve the use of digital tools to develop and manage customer relationships, including omnichannel marketing, user-generated content, interactive content, live videos, co-creation marketing and influencers marketing.
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Perception of Career Success in Times of COVID-19 Pandemic
TL;DR: In this article, the authors study the levels of perceived success in the career of the Portuguese population in times of pandemic COVID-19 and find that professionals began to seek to build their own career in order to achieve success.
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Islamic Finance: An Entrepreneurial Management Perspective
TL;DR: In this paper, the authors focus on the entrepreneurial management approaches to Islamic finance by looking at the global money market and suggest that Islamic finance is more entrepreneurial than other cultural forms of money exchange.
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Introduction: Sport Technology and Innovation
TL;DR: In this paper, the authors describe the processes of innovation involving sport technology to facilitate an understanding about the components of this book, and describe the changes in the way technology is viewed in sport.
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The Influence of Entrepreneurship Orientation on Firm Performance: A Case Study of the Salatiga Food Industry, Indonesia
TL;DR: In this article, the authors used a multiple regression analysis method to find out which dimensions of entrepreneurship orientation are the most influential toward the firm performance, and the results show that only the risk-taking and innovative dimensions influence the company's performance.