Vladas Griskevicius

TL;DR: A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted.

TL;DR: This paper examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program and found that normative appeals were more effective when describing group behavior that occurred in the setting that most closely matched individuals' immediate situational circumstances, referred to as provincial norms.

TL;DR: Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public and when green products cost more (but not less) than nongreen products.

TL;DR: Investigation of the persuasive impact and detectability of normative social influence shows that normative messages can be a powerful lever of persuasion but that their influence is underdetected.

TL;DR: This work investigates a 3-domain model of disgust and introduces a new measure of disgust sensitivity, which shows predictable differentiation based on sex, perceived vulnerability to disease, psychopathic tendencies, and Big 5 personality traits.