Journal ArticleDOI
Going green to be seen: Status, reputation, and conspicuous conservation.
TLDR
Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public and when green products cost more (but not less) than nongreen products.Abstract:
Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior.read more
Citations
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An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals
TL;DR: In this article, the authors propose an integrated theoretical framework for understanding behavior change that identifies two routes to encourage pro-environmental behaviour: reducing the (hedonic and gain) costs of environmental choices and strengthening normative goals.
Journal ArticleDOI
Peer Effects in the Diffusion of Solar Photovoltaic Panels
TL;DR: This work provides a methodology for the simple, straightforward identification of peer effects with sufficiently rich data, avoiding the biases that occur with traditional fixed effects estimation when using the past installed base of consumers in the reference group.
Journal ArticleDOI
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
TL;DR: In this paper, the authors proposed three distinct psychological benefit categories potentially enhancing consumer attitudes toward green energy brands and increasing purchase intentions: warm glow, self-expressive benefits, and nature experiences.
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework:
TL;DR: A review of the academic literature from marketing and behavioral science that exa... as mentioned in this paper highlights the important role of marketing in encouraging sustainable consumption, and presents a review of marketing and behavioural science literature that support sustainable consumption.
Journal ArticleDOI
Is the Desire for Status a Fundamental Human Motive? A Review of the Empirical Literature
TL;DR: The relevant evidence suggests that the desire for status is indeed fundamental, and the importance of status was observed across individuals who differed in culture, gender, age, and personality, supporting the universality of the status motive.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
The Genetical Evolution of Social Behaviour. I
TL;DR: A genetical mathematical model is described which allows for interactions between relatives on one another's fitness and a quantity is found which incorporates the maximizing property of Darwinian fitness, named “inclusive fitness”.
Book
The Selfish Gene
TL;DR: In this paper, the authors take up the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinship theory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences.
Journal ArticleDOI
The Evolution of Reciprocal Altruism
TL;DR: In this paper, a model is presented to account for the natural selection of what is termed reciprocally altruistic behavior, and the model shows how selection can operate against the cheater (non-reciprocator) in the system.