Zafar U. Ahmed

TL;DR: In this paper, the authors examined the influence of country of origin (COO) relative to other product attributes in consumers' evaluation of domestic and foreign food products and found that COO does matter when consumers evaluate low-involvement products but, in the presence of other extrinsic cues (price and brand), the impact of COO is weak and brand becomes the determinant factor.

TL;DR: In this article, four main components of a state s tourist image and three independent variables were identified using factor analysis, which revealed that within components, two population characteristics, amount of touring experience in the state of destination, and region of primary residence significantly affected image scores.

TL;DR: In this article, the authors identify the salient features of the Islamic framework of International Marketing Ethics and highlight the capabilities and strengths of this framework in creating and sustaining a strong ethical international marketing culture.

TL;DR: In this article, the authors examined country of origin (CO) and brand effects on consumers' quality perceptions, attitudes, and purchase intentions with respect to a service industry product: international cruise-line packages in Singapore.

TL;DR: In this paper, a detailed analysis of the Malaysian construction industry, it's impact on the economy, key success factors, struggles and problems that the industry currently faces is provided. But, the focus of the analysis is on the production processes utilized by the construction industry.