Barry University

About: Barry University is a education organization based out in Miami, Florida, United States. It is known for research contribution in the topics: Population & Social work. The organization has 645 authors who have published 1119 publications receiving 17494 citations.

Campaign of fear and consumption: problematizing gender-based marketing of weapons

Abstract: This paper problematizes the fear-based marketing of guns and tasers to both men and women as a function of neoliberalism’s emphasis on consumption as the solution to social problems. Men are marke...

Ad Appeals in the Context of Viral Advertising

Abstract: Researchers and practitioners have noted that consumers seem increasingly comfortable with online viral advertising campaigns that encourage individuals to pass along a marketing message to others by Internet or e-mail. World-renowned companies, such as Nike, Budweiser, Ford, GMC, Levi’s and De Beers have successfully used viral advertising in social media, including YouTube, Facebook and blogs (Borroff 2000; Morrissey 2008; Rechtin 2009; Solman 2008a, 2008b; Steenburgh, Avery and Dahod 2009; Thompson 2010).

Redescription and Neotype Designation for Okanagana noveboracensis (Emmons, 1854) (Hemiptera: Cicadidae)

Abstract: Okanagana noveboracensis (Emmons) is redescribed and a neotype designated to clarify the taxon. The type locality for the species becomes Buffalo, Erie County, New York. Diagnostic characters to differentiate the species from O. rimosa are provided.

Neoliberalism and the Transformation of Work

Abstract: Various writers see the dramatic concentration of power and wealth that currently exists in the USA as constituting a new Gilded Age. Similar to the extreme inequalities and abuses of industrial capitalism that were rampant in the late nineteenth century, this new Gilded Age is promoted by a radical pro-market agenda associated with the term “neoliberalism.” Neoliberalism can be regarded as an ideology, a form of governance, and a set of norms, policies, and practices that seek to eliminate or at least minimize the welfare state, discourage civic values such as solidarity and social/economic justice in favor of competition and individual freedom, and establish a society based on the rule of the market. In fact, under neoliberalism, the calculating logic of the market—one that submits every action and policy to considerations of profitability—serves as the guiding principle of virtually every aspect of social life.