BI Norwegian Business School

About: BI Norwegian Business School is a education organization based out in Oslo, Norway. It is known for research contribution in the topics: Corporate governance & Computer science. The organization has 525 authors who have published 2766 publications receiving 55406 citations. The organization is also known as: Handelshøyskolen BI.

Reinventing the business model for local newspapers by building walls

Abstract: Using a business model lens, we analyse local newspapers’ paywall strategies and ask how monetisation has affected the newspapers’ offerings to users and advertisers. Based on interviews with 20 lo...

Technological Knowledge Intensity and Entry Mode Diversity

Abstract: This paper expands the entry mode literature by referring to multiple modes exerted simultaneously in different value chain activities within and across host markets, rather than to a single entry mode at the host market level. We apply competing theoretical perspectives internalization theory and knowledge transfer efficiency considerations on the one hand, and organizational learning theory on the other — to argue that firms’ technological knowledge intensity affect their entry mode diversity across value chain activities, across host markets, and at the overall corporate level. Analyzing a unique dataset we show that high technological knowledge intensity is strongly associated with high entry mode diversity across value chain activities and at the corporate level, but only weakly associated with greater entry mode diversity across geographic host markets.

Corporate Communications from the Top and from the Center: Comparing Experiences and Expectations of CEOs and Communicators

Abstract: Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance between both groups. Most research explores either communication professionals or chief communication officers (CEOs). Very few studies have combined both perspectives. This article identifies the research gap, explores insights from previous research, and contributes to the body of knowledge in strategic communication with an original study that is based on two surveys with replies from 602 CEOs and executive board members as well as 1,251 communication managers from companies in the largest European country, Germany. Although top executives rate the information and motivation of employees as the most important objective of corporate communication, communication professionals focus on the creation of a positive image. Respondents from both groups also state different opinions about deali...