Libera Università Internazionale degli Studi Sociali Guido Carli

About: Libera Università Internazionale degli Studi Sociali Guido Carli is a education organization based out in Rome, Lazio, Italy. It is known for research contribution in the topics: Politics & Monetary policy. The organization has 692 authors who have published 2493 publications receiving 36411 citations. The organization is also known as: Libera Universita Internazionale degli Studi Sociali Guido Carli & Libera Università Internazionale degli Studi Sociali "Guido Carli".

The Immigration Policy Puzzle

Abstract: This paper revisits the puzzle of immigration policy: standard economic theory predicts that free immigration improves natives' welfare, but (with few historical exceptions) an open door policy is never implemented in practice. What rationalizes the puzzle? We first review the model of immigration policy where the policy maker maximizes national income of natives net of the tax burden of immigration (Borjas, 1995). We show that this model fails to provide realistic policy outcomes when the receiving region's technology is described by a standard Cobb-Douglas or CES function, as the optimal policy imposes a complete ban on immigration or implies an unrealistically large number of immigrants relative to natives. Then the paper describes three extensions of this basic model that reconcile the theory with the evidence. The first introduces a cost of integration of the immigrant community in the destination country; the second takes into account the policy maker's redistributive concern across different social groups; the last extension considers positive spillover effects of (skilled) migrants on the receiving economy.

The atypicality of sustainable luxury products

Abstract: Correspondence Carmela Donato, Department of Business and Management, LUISS University, Viale Romania, 32 – 00197 Rome, Italy. Email: donatoc@luiss.it Abstract This study tackles the issue of how consumers might perceive luxury products' sustainability‐focused communication. We compare consumers' reactions when luxury brands communicate their focus on either product sustainability or product excellence (i.e., a sustainability‐ vs. excellence‐focused communication strategy, respectively). We predict that consumers perceive the former as more atypical for a luxury brand, which renders the communication more effective at enhancing consumers' willingness to buy the brand's products. Across six experiments, we demonstrate that perceived atypicality mediates the effect of luxury product communication strategy on consumers' willingness to buy; that perceived atypicality increases willingness to buy by increasing consumers' perception about the uniqueness of the communication strategy; that the effect of perceived atypicality is stronger for consumers with a higher chronic need for uniqueness; and that the greater effectiveness of a sustainability‐focused communication strategy on atypicality and willingness to buy is peculiar to luxury products (i.e., it does not manifest for mass‐market products). From a managerial perspective, our findings demonstrate that luxury brands may innovate their communication strategies by leveraging sustainability rather than product excellence.

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures

Abstract: Despite the growing application of augmented reality in advertising, there is limited understanding about how customers respond to their interaction with the augmented reality advertising and how it differs from a standard paper-based advertising. Augmented reality ads are immersive, interactive, and lifelike, which means they may help companies create an emotional connection with their customers. The authors test if customers would respond in terms of emotional and affective intensity differently to augmented reality versus standard paper-based advertising. The results of two laboratory studies that consider physiological measures of arousal (galvanic skin response), self-reported measure of affect intensity and willingness to pay show that the higher willingness to pay for customers exposed to augmented reality as opposed to standard paper-based ads is driven by the physiological arousal, but not by the self-reported affect intensity and that processing fluency possibly underlies consumer’s enhanced emotional responses toward AR. These results suggest that replacing traditional advertisements with augmented reality advertisements enhances customer physiological responses and willingness to pay, with possible implications on customer segmentation and marketing communication.