MacEwan University

About: MacEwan University is a education organization based out in Edmonton, Alberta, Canada. It is known for research contribution in the topics: Population & Context (language use). The organization has 818 authors who have published 1493 publications receiving 20228 citations. The organization is also known as: Grant MacEwan University.

Measuring and Predicting Student Well-Being: Further Evidence in Support of the Flourishing Scale and the Scale of Positive and Negative Experiences

Abstract: An increased focus on well-being in university settings has spurred the development of brief scales of both functioning well and feeling good. The objectives of the current study were to generate descriptive findings concerning psychometric properties (e.g., factor structure; reliability) of the recently devised Flourishing Scale (FS) and Scale of Positive and Negative Experiences (SPANE; Diener et al., Soc Indic Res 97:143–156, 2010) with an English-speaking university student sample, and to test associations between the scales and potential predictors of eudaimonic and hedonic aspects of well-being. The FS and SPANE scales were completed by 478 undergraduate students, along with scales measuring 10 human values and both time and material affluence. Descriptive statistics (e.g., means, standard deviations, reliability coefficients) for the FS and SPANE scales were highly similar to those reported by Diener et al. (Soc Indic Res 97:143–156, 2010) and confirmatory factor analysis supported the hypothesized three-factor model (i.e., flourishing, positive feelings, and negative feelings). Self-transcendence and conservation value types were significant predictors of FS scores, whereas only the conservation value type predicted affect balance scores from the SPANE. Time and material affluence were significant predictors of both FS and affect balance scores. Results are discussed in relation to the distinction between eudaimonic and hedonic aspects of well-being.

The financial contribution of customer-oriented marketing capability

Abstract: This article assesses the financial contribution of marketing capability. In contrast with previous research, which conceptualizes marketing capability as the deployment of marketing resources to achieve sales, this study conceives marketing capability as the deployment of marketing resources to achieve the ultimate objectives of customer satisfaction and brand equity (i.e., customer-oriented marketing capability [COMC]). Thus, this research disentangles the dynamic relationships among marketing resources, sales, customer satisfaction, and brand equity through the use of network Data Envelopment Analysis to capture COMC. According to what the value relevance perspective proposes, COMC positively influences the growth of Tobin’s q and improves the growth of analysts’ recommendations. These findings remain robust and consistent with the use of additional measures and methods common to the marketing and financial literatures. Our study provides tools and a framework for analysis for managers to maximize their ability to use marketing strategy to drive performance.