Showing papers in "Journal of Consumer Psychology in 1995"

TL;DR: In this paper, the authors examine two attention-getting tactics commonly used in television advertising and explore how the use of these tactics might sometimes lead consumers to infer that the advertiser is attempting to manipulate the audience.

TL;DR: In this paper, two conceptualizations of innovativeness are operationalized and related to the new product adoption process: consumer independent judgment making and consumer novelty seeking, and the hypothesized effects of these traits are tested on adult consumers.

TL;DR: In this article, the authors focus on consumers' understanding and use of the words quality and satisfaction; respondents report whether or not they think quality and customer satisfaction differ, and if so, on what dimensions or under what circumstances.

TL;DR: This paper examined the impact of three types of knowledge (subjective knowledge, objective knowledge, and usage experience) on selected aspects of consumer decision making in an electronic shopping scenario in which subjects selected a VCR brand based on brand and attribute information that could be accessed through a personal computer.

TL;DR: The authors empirically demonstrate that many findings that appear to support this latter view may be methodological artifacts resulting from the use of inappropriate (i.e., theoretically incorrect, noncorrespondent, or invalid) attitudinal predictors and/or criteria.

TL;DR: This article explored whether traditional models accurately predict ad processing and response when consumers integrate advertising with negative word-of-mouth (WOM) communications about the brand and found that advertising mitigates the detrimental cognitive effects of negative WOM communication and the detrimental affective and conative effects when the ad is processed last.

TL;DR: In this article, the authors examined the enduring nature of involvement with three recreational activities (golf, downhill skiing, windsurfing) and associated products using a panel survey approach.

TL;DR: This paper argued that there is a need for a more radical approach in social marketing that emphasizes efforts to change the negative or constraining social structural influences on individual behavior, particularly those that originate as a function of marketing activities.

TL;DR: The authors explored consumer beliefs about influences on liking and found that respondents apply beliefs consistent with classical conditioning and Weber's law and expect adaptation to occur in a wide variety of situations, but do not show a general belief in cognitive dissonance effects.

TL;DR: In this article, the authors examine how consumers think such information should be used in making decisions for which there are high stakes, based on five exploratory studies, indicate that subjects do not spontaneously favor the use of compensatory decision procedures, such as multiattribute utility theory (MAUT).

TL;DR: In this article, the authors report two studies that provide evidence of the attraction effect in the choice of political candidates in the 1994 Illinois State primary election and the 1992 U.S. presidential election.

TL;DR: The authors examined the behaviors of individuals in environments characterized by varying degrees of ethnic and gender diversity and found that numerical minorities adjust to their distinctiveness by reducing perceived dissimilarities rather than increasing perceived similarities between themselves and members of the numerically dominant group.

TL;DR: In this article, a multitrait-multimethod matrix consisting of the correlations between average cognitive age, ideal age, and least desired age, as measured by three methods (semantic differential, ratio, and Likert scales), was developed and analyzed using three models: confirmatory factor analysis, correlated uniqueness, and direct product.

TL;DR: In this article, the authors evaluate the theory of reasoned action in the context of general attitude theory and raise concerns regarding its implementation, with particular respect to measurement, falsifiability, and testability issues.

TL;DR: In this paper, the authors show that goods framed to emphasize their association to political concerns produce a distribution of willingness to pay different from that produced when the same goods are framed to emphasise their instrumental qualities.

TL;DR: This paper examined how people's information about good and bad product classes influences the evaluation of product exemplars and found that positive/negative asymmetry was stronger when the decision was framed positively than when it was framed negatively (e.g., how bad is this product).