Journal ArticleDOI
Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation
TLDR
This paper examined the impact of three types of knowledge (subjective knowledge, objective knowledge, and usage experience) on selected aspects of consumer decision making in an electronic shopping scenario in which subjects selected a VCR brand based on brand and attribute information that could be accessed through a personal computer.About:
This article is published in Journal of Consumer Psychology.The article was published on 1995-01-01. It has received 400 citations till now. The article focuses on the topics: Personal knowledge management & Descriptive knowledge.read more
Citations
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Journal ArticleDOI
Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies
C. B. Bhattacharya,Sankar Sen +1 more
TL;DR: In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of these companies and their products.
Journal ArticleDOI
A Short, Reliable Measure of Subjective Knowledge
TL;DR: In this paper, the authors describe the development and validation of a short, reliable, and valid self-report measure of subjective knowledge that is applicable to a variety of data collection methods and subject areas.
Journal ArticleDOI
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
Aron O'Cass,Hmily Frost +1 more
TL;DR: In this article, a self-administered questionnaire was developed and administered to a non-probabilistic convenience sample of 315 young consumers to assess the relationship between brand associations which contribute to consumption behavior.
Journal ArticleDOI
Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase
TL;DR: In this paper, a study was conducted to determine the relation ship of a consumer's involvement with a product and the environment, their knowledge of environmental issues and attitudes toward the environment and their willingness to purchase the product.
Journal ArticleDOI
Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing
TL;DR: In this article, the authors examined the decision process for wine selection in different situations and found that high levels of subjective knowledge are related to using impersonal sources of information (wine guides, reviews, and advertising) to make purchasing decisions.
References
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Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Journal ArticleDOI
The Effects of Product Class Knowledge on Information Search Behavior
Abstract: The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
Journal ArticleDOI
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
James R. Bettman,C. Whan Park +1 more
TL;DR: In this article, the effects of prior knowledge and experience and phase of choice on decision processes were investigated using a protocol coding scheme and found that more knowledgeable consumers tended to process by brand.
Journal ArticleDOI
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Akshay R. Rao,Kent B. Monroe +1 more
TL;DR: In this paper, the authors examined the dissimilar use of product information cues in product evaluations by differentially familiar subjects and found that low-familiar and highly familiar subjects tend to perceive a stronger price-quality relationship than do moderately familiar subjects.
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Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
James R. Bettman,C. Whan Park +1 more