Showing papers in "Journal of Marketing Management in 2021"
TL;DR: Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects the effectiveness of brand communications strategies.
Abstract: Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects fol...
33 citations
TL;DR: In this paper, mobile apps redistributing surplus food are receiving increased attention for their sustainability benefits, however, there is limited research on the opportunities created for businesses to take advantage of these benefits.
Abstract: Mobile apps redistributing surplus food are receiving increased attention for their sustainability benefits. Nevertheless, there is limited research on the opportunities created for businesses to p...
32 citations
TL;DR: In this article, the authors integrate the literature on social media influencers into a framework that classifies (potential) influencers and highlights their features, and propose a method to identify the most influential influencers.
Abstract: This study aims to integrate the literature on social media influencers into a framework that classifies (potential) social media influencers and highlights their features. Previous classifications...
24 citations
TL;DR: By speaking up and fighting back, individually and collectively, we affirm and ensure that #MeToo is a strong and diverse movement, not simply a historical moment whose gains can be erased as discussed by the authors.
Abstract: By speaking up and fighting back, individually and collectively, we affirm and ensure that #MeToo is a strong and diverse movement, not simply a historical moment whose gains can be erased. From bo...
24 citations
TL;DR: In this paper, an online survey administered via a temporal data collection approach (i.e., two-wave) was conducted to investigate the effect of internal branding constructs on employee performance outcomes (CSR involvement, organisational attachment and organisational citizenship behaviours).
Abstract: With corporate social responsibility (CSR) becoming increasingly important, this research forms a nexus for strategic CSR and internal brand knowledge through the conceptual development and empirical validation of a model. The research methodology is based on an online survey administered via a temporal data collection approach (i.e. two-wave). The findings substantiate that internal branding constructs that characterise the employees internal CSR experienced. The internal CSR experience is also shaped by individual factors, such as employee awareness of CSR, perception of the sincerity of the CSR brand and subjective knowledge of CSR. The findings demonstrate the precedential effect of the internal branding constructs on employee performance outcomes (CSR involvement, organisational attachment and organisational citizenship behaviours). The integrity of the model is substantiated by partial least squares (PLS) testing. The study provides scholars and practitioners with empirical evidence of CSR as an internal branding tool to improve brand alignment and employee performance.
23 citations
TL;DR: In this paper, the authors proposed the best ways to measure consumers' per-person per-item consumption using traceability information in organic food consumption behaviors, based on emerging Internet of things (IoT) technologies.
Abstract: Emerging Internet of things (IoT) technologies are enhancing the value of traceability information in reshaping organic food consumption behaviours. However, the best ways to measure consumers’ per...
22 citations
TL;DR: In this paper, the authors examine the impact of storytelling archetypes on brand value and recall how storytelling is considered an important instrument for cultural brand strategy management, and how storytelling can be used as a marketing tool.
Abstract: This article examines the impact of storytelling archetypes on brand value. It first recalls how storytelling is considered an important instrument for cultural brand strategy management. The main ...
20 citations
TL;DR: In this article, emerging scholarship attendant to the marginalisation of people by market structures of power and dominance is assembled and conceptualized as market violence and locate one group of pe....
Abstract: This paper assembles emerging scholarship attendant to the marginalisation of people by market structures of power and dominance. We conceptualise this as market violence and locate one group of pe...
20 citations
TL;DR: The state of the art of introspection and its many permutations can be summarized in an artistic manner in this paper, where the authors present a survey of the state-of-the-art.
Abstract: According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.
18 citations
TL;DR: Despite its benefits, the online environment fosters darker consumer behaviours including conflict, revenge, and aggression as discussed by the authors, which poses a threat to the marketing lexicon and poses a substant...
Abstract: Despite its benefits, the online environment fosters darker consumer behaviours including conflict, revenge, and aggression. Trolling has recently entered the marketing lexicon and poses a substant...
18 citations
TL;DR: In this article, a qualitative study analyzes 626 advertisers and finds that older consumers in an ageing society interpret and make sense of cultural media products, such as advertising campaigns, portraying their cohort.
Abstract: How do older consumers in an ageing society interpret and make sense of cultural media products, such as advertising campaigns, portraying their cohort? A qualitative study analysing 626 advertisem...
TL;DR: In this paper, the authors examine how racially discriminatory practices by real estate agents, lenders, and retailers produce and reproduce marketplace inequities for Black consumers, drawing on Critical Racism.
Abstract: This paper interrogates how racially discriminatory practices by real estate agents, lenders, and retailers produce and reproduce marketplace inequities for Black consumers. Drawing on Critical Rac...
TL;DR: Using critical technocultural discourse analysis with attention to netnography and the insights of visual rhetoric, the authors evaluates the online productions of 4 hijabi (veiled) French Muslim fa...
Abstract: Using critical technocultural discourse analysis with attention to netnography and the insights of visual rhetoric, this study evaluates the online productions of 4 hijabi (veiled) French Muslim fa...
TL;DR: This article investigated how acculturation of immigrants drove their loyalty to apparel stores in Western countries, and they found that immigrants' ethnicity contributes to consumer behaviour literature and retailing in the context of immigrants' acculture.
Abstract: Western countries have experienced a steady increase in the number of immigrants since 2000 and these immigrants appear to be a sizeable market segment for apparel retailers in Western host countries owing to their acculturation. This study investigates how acculturation of immigrants drives their loyalty to apparel stores in Western countries. Three hundred and sixty usable responses obtained from South Asian immigrants living in Australia were analysed using PLS-SEM, non-linear variance-based SEM, and fsQCA. The results showed that immigrants’ acculturation enhances their loyalty to Australian apparel stores, whereas immigrants’ ethnocentrism reduces their loyalty as well as mediates the impact of ethnic community participation on their store loyalty. Ethnic community participation further weakens the association between acculturation and store loyalty. This study contributes to consumer behaviour literature and retailing in the context of immigrants’ acculturation. It provides implications for retailers interested in creating a loyal customer base among immigrants in Western countries.
TL;DR: In this article, the authors propose to create connections between consumers and producers (relational proximity) to foster sustainable consumption behavior in international food supply, which seems to be a promising approach.
Abstract: Creating connections between consumers and producers (relational proximity) seems a promising approach to foster sustainable consumption behaviour in international food supply. In this intervention...
TL;DR: This paper conceptualized digital technology as a source of innovation in value co-creation (VCC) at the bottom of pyramid (BOP) markets through fieldwork focused on vegetable supply chains in Indon...
Abstract: The paper conceptualises digital technology as a source of innovation in value co-creation (VCC) at the bottom of pyramid (BOP) markets through fieldwork focused on vegetable supply chains in Indon...
TL;DR: In this article, the authors examine how market actors participate in the socio-cultural construction of the food waste issue through social media and draw from practice theory and adopts practice theory to analyze the role of market actors.
Abstract: The purpose of the paper is to examine how market actors participate in the socio-cultural construction of the food waste issue through social media. The paper draws from practice theory and adopts...
TL;DR: In this paper, the authors address the problem of reusing and redistributing resources in new markets, in which products and resources are reused and redistributed, and find new ways to orient and manage their business models.
Abstract: With the rise of new markets, in which products and resources are reused and redistributed, marketers must find new ways to orient and manage their business models. This study addressed one such de...
TL;DR: This paper examined the factors leading to online loyalty, in terms of brand effects (i.e. brand innovativeness and brand love) as well as website effects (e.g. visual appeal, perceived enjoyment, etc.).
Abstract: This study examines the factors leading to online loyalty, in terms of brand effects (i.e. brand innovativeness and brand love) as well as website effects (i.e. visual appeal, perceived enjoyment, ...
TL;DR: In this paper, the authors draw on German students' narratives of Auschwitz to examine the dark tourism site as an exploration of moral judgements and behaviours. But they focus on the negative aspects of dark tourism sites.
Abstract: Many dark tourism sites are positioned as a domain for exploring moral judgements and behaviours. This study draws on German students’ narratives of Auschwitz to examine the dark tourism site as an...
TL;DR: Inconspicuous luxury consumption is increasing compared with traditional conspicuous luxury consumption as mentioned in this paper, and properly conceptualising and empirically operationalising inconspicuousness are importi cies.
Abstract: Inconspicuous luxury consumption is increasing compared with traditional conspicuous luxury consumption. Thus, properly conceptualising and empirically operationalising inconspicuousness are import...
TL;DR: In this article, a social marketing intervention was staged in a canteen in which red meat meals were replaced with white meat and plant-based alternatives, together with an information campaign.
Abstract: This study contributes to conflicting knowledge on contextual spillover effects from the workplace to the home setting (i.e. knock-on effects of one behaviour to another). A social marketing intervention was staged in a canteen in which red meat meals were replaced with white meat and plant-based alternatives, together with an information campaign. Thirteen employees were interviewed twice (pre- and post-intervention totalling 26 interviews). The findings indicated a two-way pathway framework (for positive and lack of spillover) which is supported by a range of factors. The findings allowed the grouping of factors into facilitators and barriers of contextual spillover and a three-dimensional typology. Overall, the findings showed that a social marketing intervention in a workplace can lead to sustainable food consumption at home. These effects are influenced by barriers and facilitators which can lead to the manifestation of other types of behaviour or a lack thereof. Resulting practical implications are discussed.
TL;DR: This research develops and validates a VCC model in the context of mobile healthcare for poor patients at the BoP and identifies VCC as a hierarchical construct that has a direct and indirect impact on continuance intentions and patient’s quality of life (QOLI) in which empowerment plays a mediating role.
Abstract: Value co-creation (VCC) has gained momentum in recent years due to the dramatic growth of digital technology. There is an ever-growing surge in academia and industry to understand the dimensions an...
TL;DR: The UK Government and charity-based initiatives encourage the use of digital devices to improve connectivity and address health care challenges across an escalating, ageing population, but results are still lagging behind other developed countries.
Abstract: The UK Government and charity-based initiatives encourage the use of digital devices to improve connectivity and address health care challenges across an escalating, ageing population. However, res...
TL;DR: This grounded theory-based research used semi-structured interviews conducted in 28 villages across three states using a purposive sample (NRHM beneficiaries) to examine the co-creation of value by bottom of the pyramid consumers in the health services context in India.
Abstract: We examine the co-creation of value by bottom of the pyramid consumers in the health services context. Following a qualitative approach, we use the empirical context of the National Rural Health Mission (NRHM) in India, one of the largest healthcare policy interventions in the world. Our grounded theory-based research used semi-structured interviews conducted in 28 villages across three states using a purposive sample (NRHM beneficiaries). The qualitative data were analysed utilising a discovery-oriented approach, in accordance with the value co-creation and service-dominant logic frameworks. We draw insights about the roles of individual agency, the individual’s social milieu, and supplementary forces in affecting different types of individual wellbeing. Our results help to explicate the processes of the exploitation, combination and reinforcement of resources within a co-created healthcare ecosystem, and six propositions explain value co-creation-driven health service delivery. We also discuss implications for marketers and policy implementers.
TL;DR: The phenomenon of brand communities has been well documented by researchers during the last two decades; however, little attention has been paid to the phase during which brand communities first em....
Abstract: The phenomenon of brand communities has been well documented by researchers during the last two decades; however, little attention has been paid to the phase during which brand communities first em...
TL;DR: In this paper, the authors conceptualized discrete emotion spillover in the context of cognitive and behavioral spillover. But emotional spillovers remain relatively under-theorised compared to cognitive and behavioural spillovers.
Abstract: Compared to cognitive and behavioural spillover, emotional spillovers remain relatively undertheorised. This is the first paper to conceptualise discrete emotion spillover. In discrete emotion spil...
TL;DR: In this article, the authors present context in internal brand management for understanding employee brand commitment in the public sector, and propose a framework to understand the commitment of public sector employees in terms of their brand commitment.
Abstract: What about context in internal brand management? : Understanding employee brand commitment in the public sector
TL;DR: In this article, the authors studied the ideological underpinnings of retail stores and improved their understanding of consumers' retail experiences in brand and national ideology contexts, and found that ideology is manifes...
Abstract: Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifes...
TL;DR: In this paper, the authors describe the customer experience and store atmospherics in terms of environmental representation medium, ecological validity, and satisfaction in a store environment, and customer satisfaction.
Abstract: customer experience; store atmospherics; environmental representation medium; ecological validity; satisfaction