Showing papers in "Journal of Travel & Tourism Marketing in 2018"
TL;DR: In this article, the authors extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb.
Abstract: The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and fut...
291 citations
TL;DR: In this paper, the authors examined the impact of a variety of variables on the rates published for Airbnb listings in five large metropolitan areas in Canada and applied a hedonic pricing model to 15,716 Airbnb listings.
Abstract: This paper examines the impact of a variety of variables on the rates published for Airbnb listings in five large metropolitan areas in Canada. The researchers applied a hedonic pricing model to 15,716 Airbnb listings. As expected, the results show that physical characteristics, location, and host characteristics significantly impact price. Interestingly, more reviews are associated with a drop in price. This information is useful to hosts who are forming a pricing strategy for their listings as well as for Airbnb, who needs to support them. The paper raises important questions about pricing in the sharing economy and suggests avenues for future research in this area.
198 citations
TL;DR: The authors used self-congruity theory, which originally refers to the congruence between consumers and brands or products, to evaluate endorsement effectiveness and found that SMI endorser-consumer congruity positively contributes to visit intentions toward the endorsed destinations as does endorser/destination congruences.
Abstract: The prevalence of online social networks has given rise to the emergence of social media influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an effective marketing strategy, is also popular in the tourism field. This study uses self-congruity theory, which originally refers to the congruence between consumers and brands or products, to the congruence between endorsers and potential tourists to evaluate endorsement effectiveness. Results indicate that SMI endorser–consumer congruence positively contributes to visit intentions toward the endorsed destinations as does endorser–destination congruence. Tourism marketers are advised to use SMIs when the destination images and target markets align.
173 citations
TL;DR: In this paper, the authors analyzed the visitors' experiences in rural destinations and found that they were driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors' experience in these settings is still scarce.
Abstract: Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes ...
123 citations
TL;DR: The Journal of Travel & Tourism Marketing (JTTM) is a leading international journal in marketing and tourism management as mentioned in this paper, which was established in 1992 and published its first issue in 1992.
Abstract: The Journal of Travel & Tourism Marketing (JTTM) is a leading international journal in “Marketing” and “Tourism, Leisure and Hospitality Management” JTTM published its first issue in 1992 In 2017
102 citations
TL;DR: In this paper, a qualitative study of couchsurfingers' motivations and shared values was conducted to understand the transformative power of Couchsurfing experiences, the underlying transformational processes, conditions, and socio-psychological and behavioral consequences.
Abstract: Presented as an alternative form of tourism, Couchsurfing is a predominantly non-commercial accommodation type where hosts offer a “couch” to travelers through a hospitality network. Couchsurfing.com is considered as an icon of the sharing economy and more specifically of shareable tourism. This article provides a deeper understanding of couchsurfers’ motivations and shared values. Through an empirical qualitative study, we discuss the transformative power of Couchsurfing experiences, the underlying transformational processes, conditions, and socio-psychological and behavioral consequences. We also discuss the findings’ implications for society, businesses, and tourism in general.
92 citations
TL;DR: In this paper, the authors explain how resident perceptions of tourism impacts on host communities influence not only their attitudes towards tourism, but also their attitudes toward tourism-related behaviors, such as smoking and drinking.
Abstract: In our study of the “perceptions–attitudes–behaviours” sequence, we explain how resident perceptions of tourism’s impacts on host communities influence not only their attitudes towards tourism, but...
85 citations
TL;DR: In this paper, a model linking three facets of tourist involvement (importance and pleasure, sign value, and risk probability and consequence) with tourist experience (TE) and environment was examined.
Abstract: This study examines a model linking three facets of tourist involvement (“importance & pleasure,” “sign value,” and “risk probability & consequence”) with tourist experience (TE) and environmentall...
80 citations
TL;DR: In this article, a series of 12 semi-structured, in-depth interviews of key resident stakeholders on Oahu, Hawai'i, United States (US) were conducted.
Abstract: The recent explosion of transient vacation rental (TVR) accommodations has been aided by websites like AirBnB, Vacation Rentals By Owner (VRBO), and HomeAway and this segment continues to grow in popularity. Many communities have enacted bans on TVRs with little empirical data to support decisions. This study explores TVR-related impacts as perceived by residents, and why those particular impacts are perceived. A series of 12 semi-structured, in-depth interviews of key resident stakeholders on Oahu, Hawai’i, United States (US) were conducted. Thematic analysis revealed residents perceived both positive and negative impacts in the economic, environmental, and sociocultural realms. Extended quotes from interviewees reveal the connection of perceived impacts to the presence of TVRs in residential zoned areas and the lack of a proprietor to manage the property and tourists like a traditional bed and breakfast (B&B). Findings provide a baseline for future research examining the unique impacts of this a...
72 citations
TL;DR: In this article, the authors utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of Brand personality.
Abstract: In this study we utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of brand personality. As a viable segmentation variable, this study also utilized the interaction effect to examine how gender affects consumers’ involvement level. Significant differences were observed between travelers with high and low involvement in terms of the dimensions of sincerity, excitement, competence, and ruggedness. In addition, we found the interaction effect to be significant, indicating that level of involvement is higher in female travelers than in male travelers. This research will provide meaningful marketing insights for target marketing and positioning based on consumer involvement and gender within the context of Airbnb.
71 citations
TL;DR: In this article, the authors aim to identify and understand customer behavior in the integrated resort setting by identifying and understanding customer behavior patterns in order to predict customer behavior at the resort level, while only limited research has been conducted on this topic.
Abstract: Despite the significance of understanding customer behavior in the integrated resort setting, only limited research has been conducted on this topic. Thus, this study aims to identify and a...
TL;DR: In this article, the authors identify the relationships between customer experience, leisure and non-leisure satisfaction, and propose a methodology to identify the relationship between the customer experience and leisure satisfaction.
Abstract: The wellness tourism sector has experienced a significant worldwide increase. This study aimed to identify the relationships between customer experience, leisure and non-leisure satisfaction, and q...
TL;DR: One hundred and five articles on social media in hospitality and tourism during 2004-2014 were identified from three databases and seven journals as discussed by the authors, and seven dimensions were used for analysis for analysis.
Abstract: One hundred and five articles on social media in hospitality and tourism during 2004–2014 were identified from three databases and seven journals. Seven dimensions were used for analysis. R...
TL;DR: In this article, the authors explore the effect of natural soundscapes on tourist behaviors in a nature-based tourism destination and propose a behavioral model depicting the relationship among tourist att...
Abstract: The purpose of this study is to explore the effect of natural soundscapes on tourist behaviors in a nature-based tourism destination. A behavioral model depicting the relationship among tourist att...
TL;DR: This paper explored the role television news and documentaries played in religious tourists' destination image, choice, and on-site experience, and found that broadcast images of the holy icon, the leading politicians, and the performing religious crowd shape the image of Tinos and influence visiting patterns.
Abstract: Although visual media are known to influence the image people have of tourism destinations worldwide, only a few studies have examined their role in the context of religious tourism. This study explores the role television (TV) news and documentaries play in religious tourists’ destination image, choice, and on-site experience. Ethnographic research (31 participant observations and 38 in-depth interviews) was conducted in two organized coach trips to the sacred island of Tinos, Greece. The findings suggest that broadcast images of the holy icon, the leading politicians, and the performing religious crowd shape the image of Tinos and influence visiting patterns. Additionally, the visual projection of religious tourists’ offerings appears to condition peoples’ on-site experience. The theoretical and practical implications of the study are also discussed.
TL;DR: In this paper, the authors examine the role of destination branding for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding, and propose a method for identifying the most relevant conceptualizations.
Abstract: Destination branding has emerged as a critical tool for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding. This research examines the role ...
TL;DR: In this paper, the authors integrated psychological empowerment with TAM to develop a model of UGC-enabled empowerment and its impact on intention to use user-generated content when making travel plans.
Abstract: In order to understand the role of user-generated content (UGC) in travel planning, this study integrates Psychological Empowerment with the Technology Acceptance Model (TAM), to develop a model of UGC-enabled empowerment and its impact on intention to use UGC when making travel plans. Survey data from 268 backpacker tourists revealed that perceived empowerment and perceived usefulness are significant drivers of attitude and intention to use UGC for travel planning. The findings provide the travel industry with a better understanding of how travelers’ perceptions of and use of UGC is empowering them to take greater control of the travel planning process.
TL;DR: In this paper, the authors developed a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas), and found that celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect.
Abstract: This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect. It is worth noting that the perceived values of K-dramas did not have a direct effect on behavioral intention to visit film tourism locations. Rather, they are expected to lead to film tourism through a process of psychological and emotional involvement with the dramas. Further studies can beneficially apply this model to measure media value, audience involvement, and intention in different social and geographical settings.
TL;DR: In this paper, the authors explore the effect of environmental knowledge on consumers' intentions to visit green hotels through consumption values through consumption data collected using the queuing data of a queuing system.
Abstract: The aim of this research is to explore the effect of environmental knowledge on consumers’ intentions to visit green hotels through consumption values. The research data was collected using the que...
TL;DR: In this paper, a trust-based communication between users and service providers is used to facilitate users' positive persuasion processes. Based on Aristotle's rhetorica, the authors propose a model for sharing economy businesses.
Abstract: Sharing economy businesses require extensive trust-based communication between users and service providers to facilitate users’ positive persuasion processes. Based on Aristotle’s rhetorica...
TL;DR: In this paper, an empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts' intention to share accommodations.
Abstract: CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.
TL;DR: Wang et al. as discussed by the authors developed a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined.
Abstract: This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between local day-trippers and tourists from outside Guangzhou in terms of their types and characteristics (prior knowledge, change in knowledge, and sociodemographics). Destination marketing and management implications are provided.
TL;DR: This paper explored the motivations of different types of "bleisure travelers" (individuals who combine leisure with professional business obligations when abroad) and employed a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure.
Abstract: The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focuses on exploring the motivations of different types of “bleisure travelers”: individuals who combine leisure with professional business obligations when abroad. We employ a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure. As existing theories of tourist motivations have mainly been developed in a leisure context, they fail to fully capture the nuanced scope and subtle context of business and leisure motives. We therefore draw upon experiential learning, boundary-less career theory, expectancy theory, and social capital theory in order to put forward contemporary insights on the nexus between business and leisure tourism.
TL;DR: In this paper, the authors identify the effects of a food tourism video clip created by a destination marketing organization on potential tourists' perceptions of the destination's food values, familiarity with Hong Kong food, and intention to visit the destination for food tourism.
Abstract: The purpose of this study was to identify the effects of a food tourism video clip created by a destination marketing organization on potential tourists’ perceptions of the destination’s food values, familiarity with the destination’s food, behavioral involvement with the destination’s food, and intention to visit the destination for food tourism. A number of important findings were generated. First, of the five food values, “global food” and “attractive food” significantly influenced the respondents’ familiarity with Hong Kong food. Second, for the Generation Y group, Hong Kong food values such as “global food”, “attractive food”, and “realistic restaurants” had strong effects on the viewers’ behavioral involvement with Hong Kong food, while no such relationship was found between food value and behavioral involvement with Hong Kong food among the non-Generation Y group. Third, comparison of two generation groups showed that “realistic restaurants” had significantly more influence on behavioral in...
TL;DR: In this paper, the authors verify the importance of communication styles in the casino industry and propose that nine types of casino dealer communication style are different from each other in terms of their communication style.
Abstract: The purpose of this study is to verify the importance of communication styles in the casino industry More specifically, it was proposed that nine types of casino dealer communication style
TL;DR: Despite the considerable growth of the wellness spa tourism market, little research has examined the intricate procedure involved in travelers' loyalty toward Thailand as a well-known spa tourism destination as mentioned in this paper.
Abstract: Despite the considerable growth of the wellness spa tourism market, little research has examined the intricate procedure involved in travelers’ loyalty toward Thailand as a wellness spa tourism des...
TL;DR: In this article, the authors presented the methodology and main figures of the local and regional economic impact generated by cruise activity, using a rigorous methodology and carrying out extensive fieldwork, showing that all sectors, not just traditional tourism-related sectors, benefit from cruise tourism.
Abstract: This article shows the methodology and the main figures of the local and regional economic impact generated by cruise activity. This article is pioneering in combining different issues: estimating the impact of the cruise port activity, presenting these impacts disaggregated at a sectoral level, using a rigorous methodology and carrying out extensive fieldwork. It is demonstrated that all sectors, not just traditional tourism-related sectors, benefit from cruise tourism. In order to test and apply our methodology we focus the analysis on the Port of Barcelona, which has become the leading cruise port in the Mediterranean area.
TL;DR: In this article, a conceptual framework incorporating volitional and non-volitional dimensions within the theory of planned behavior and cognitive (green image and environmental awareness) and affective (anticipated pride and guilt) dimensions to explicate youth tourists' waste reduction behaviors while traveling to destinations was developed.
Abstract: This study aimed to develop a robust conceptual framework incorporating volitional and non-volitional dimensions within the theory of planned behavior and cognitive (green image and environmental awareness) and affective (anticipated pride and guilt) dimensions to explicate youth tourists’ waste reduction behaviors while traveling to destinations. A quantitative approach was used. Structural equation modeling was utilized for data analysis. This study proved the usefulness and sufficiency of the proposed framework. Volitional factors were significant determinants of intentions. Our findings also showed that the inclusion of green image, environmental awareness, and anticipated feelings increased the prediction power of the theory. Results also supported the significant role of these integrated variables in increasing waste reduction intentions. Attitude had a mediating role and included the relative importance in determining intentions. This study extended destination researchers’ and practitioner...
TL;DR: This article tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform, and found that the Olympics image was stronger than both Russia's country and destination images.
Abstract: This research tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform. One month before the 2016 Olympics in Brazil, four groups of respondents were randomly assigned to a country context to rate their perceptions of one of the following host countries: England, United Kingdom (UK), Greece, Brazil, or Russia. Brazil's image was measured again one month after the Olympic Games. Comparison of groups showed that England had the strongest country image while Brazil and Greece had stronger destination images, and Russia had the lowest score in both domains. The Olympics image was stronger than both Russia’s country and destination images. Theoretical, managerial, and methodological implications are discussed.
TL;DR: In this paper, the attractiveness of destination tourism offerings when the destination country and the source market country are engaged in ongoing political and economic conflict was examined in the context of Russia-US tourism.
Abstract: This study examines the attractiveness of destination tourism offerings when the destination country and the source market country are engaged in ongoing political and economic conflict. The study is set in the Russia–United States (US) context, where Russia is the tourism-generating region and the US are the vacation destination. Specifically, the study investigates how the desire of Russian tourists to vacation in the US is affected by perceptions of the US as a country and as a vacation destination, animosity toward the US, and Russian touristsʼ level of national attachment and ethnocentric tendencies. The study found that country image, destination image, and general animosity have a direct effect on intention to visit. The effects of consumer ethnocentrism and national situational animosity on intention to visit are mediated by destination image and country image respectively.