Journal ArticleDOI
A bittersweet symphony: Systematically modulating the taste of food by changing the sonic properties of the soundtrack playing in the background
TLDR
In this article, the authors report an experiment designed to investigate the consequences of manipulating the pitch of the background auditory stimulation on the taste of food, and provide convincing empirical evidence that the cross-modal congruency of a background soundtrack can be used to modify the taste (and presumably also flavour) of a foodstuff.About:
This article is published in Food Quality and Preference.The article was published on 2012-04-01. It has received 164 citations till now.read more
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Journal ArticleDOI
Store Atmospherics: A Multisensory Perspective
TL;DR: In this paper, the authors reviewed the scientific evidence related to visual, auditory, tactile, olfactory, and gustatory aspects of the store environment and their influence on the consumer's shopping behavior.
Journal ArticleDOI
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
TL;DR: A review of sound and shape symbolism in food and beverages can be found in this paper, where a variety of robust cross-modal correspondences between sounds and shapes, and the sensory attributes (specifically the taste, flavor, aroma, and oral-somatosensory attributes) of various foods and beverages are reviewed.
Journal ArticleDOI
Crossmodal correspondences between sounds and tastes.
Klemens Knöferle,Charles Spence +1 more
TL;DR: Prior findings concerning specific auditory–gustatory mappings are consolidated, whereby special attention is given to highlighting any conflicts in the existing experimental evidence and any potential caveats with regard to the most appropriate interpretation of prior studies.
Journal ArticleDOI
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
TL;DR: In this paper, Ambient music and background noise are especially important atmospheric elements given their utility given their ubi-bi nature, and the importance of ambient music in retail atmospherics.
Journal ArticleDOI
Auditory contributions to flavour perception and feeding behaviour.
TL;DR: This article reviews the research that has looked at the role of audition in both flavour perception and feeding behaviour in humans and starts by looking at early research that focused on the effect of background noise on the sensory-discriminative aspects of taste/flavour perception and on people's hedonic responses to food and beverage items.
References
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Journal ArticleDOI
The receptors and cells for mammalian taste
TL;DR: The emerging picture of taste coding at the periphery is one of elegant simplicity, it is now clear that distinct cell types expressing unique receptors are tuned to detect each of the five basic tastes.
Book
The Handbook of Multisensory Processing
TL;DR: This landmark reference work brings together for the first time in one volume the most recent research from different areas of the emerging field of multisensory integration with broad underlying principles that govern this interaction, regardless of the specific senses involved.
Journal ArticleDOI
The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: a review
Rosires Deliza,Hal Macfie +1 more
TL;DR: In this paper, the authors present a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption, showing that expectations are generated by a variety of factors.
Book
The Social and Applied Psychology of Music
TL;DR: The social and applied psychology of music has been studied in this article, with a focus on music composition and musicianship, musical preference and taste, and problem music and subcultures.
Journal ArticleDOI
Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism
TL;DR: A review of sound and shape symbolism in food and beverages can be found in this paper, where a variety of robust cross-modal correspondences between sounds and shapes, and the sensory attributes (specifically the taste, flavor, aroma, and oral-somatosensory attributes) of various foods and beverages are reviewed.