Journal ArticleDOI
A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India
TLDR
In this article, the authors describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market and test the usefulness of the model for forecasting brand market share in the premium detergents market in Mumbai, India.Citations
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Journal ArticleDOI
Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
Denish Shah,Vikas Kumar,Yi Zhao +2 more
TL;DR: In this paper, the authors propose a methodology to enable manufacturers to infer retailers' joint stocking probability of products from aggregate data and enable consumers' choices to be contingent on the assortment of products available in retail stores.
Dissertation
The purchasing behaviour in the detergent industry : a PMB case study on the feasibility of starting a new detergent business venture.
TL;DR: In this article, Dutta-Bergman et al. analyzed the purchasing behavior of households and briefly on industrial consumers with regard to their detergent purchases and found that gender does not account for differences in monthly expenditure on detergents.
Journal Article
Predicting probability to purchase insurance contracts in the Chilean wine industry: a logit and probit comparative analysis.
TL;DR: In this paper, the authors identify the variables that have an effect on the probability of using insurance contracts in the wine industry of Chile, using a sample of 84 farms in Chile.
Tüketici paneli verisine dayalı bir marka tercih modeli: Türkiye gazlı meşrubatlar sektöründe bir uygulama
Tolga Kaya,Burç Ülengin +1 more
TL;DR: Kelimeler et al. as discussed by the authors proposed a method to evaluate the performance of a modeller by using a test orneklemine of a model and a test set of models.
Proceedings ArticleDOI
Study on earnings forecast of internet of things in China —Based on Anylogic simulation model
TL;DR: In this paper, the authors studied the changes and related factors of the proportion which the profit of the Internet of things accounts in GDP in the future, and established differential system of linear equations, and built an Anylogic simulation model, obtained the curves of the model and predicted number.
References
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Journal ArticleDOI
The Choice Theory Approach to Market Research
TL;DR: The authors surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts, and a new method for estimating multinomial probits is described.
Journal ArticleDOI
Discrete choice models with latent choice sets
Moshe Ben-Akiva,Bruno Boccara +1 more
TL;DR: In this article, the authors extend discrete choice models by adding an explicit probabilistic representation of the various alternatives considered by the individual in a choice situation and incorporate into a single framework of choice set generation modeling the effects of stochastic constraints or elimination criteria.
Journal ArticleDOI
A Simultaneous Approach to the Whether, What and How Much to Buy Questions
TL;DR: In this paper, a consumer's purchase decisions of whether to buy, what to buy and how much to buy are examined simultaneously, based on a consumer utility maximization problem, and an unobservable threshold price about which a consumer pivots from non-purchase to purchase can be deduced.
Journal ArticleDOI
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
TL;DR: Several full information models are presented that can accommodate latent variables such as attitudes and satisfaction within the context of binary and multinomial choice models and are particularly useful when the focus is on understanding how softer attributes can influence choice decisions.
Journal ArticleDOI
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Kirthi Kalyanam,Daniel S. Putler +1 more
TL;DR: Hoch et al. as mentioned in this paper presented a microeconomic-based framework called the "indivisible alternatives" (IDA) framework to model household brand choice, which explicitly models alternatives in the market as being indivisible, while past work has either explicitly or implicitly assumed perfect divisibility.
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