A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions
TLDR
This article provided insight into consumers' perception of regionality when purchasing regional wine in terms of regional specialisation for style, volume of production of wine style, quality of wine, heritage of the wine region and the distinctiveness of wine styles produced in the wine regions of Australia.Abstract:
This study provides insight into consumers’ perception of regionality when purchasing regional wine in terms of regional specialisation for style, volume of production of the wine style, quality of the wine, heritage of the wine region and the distinctiveness of the wine styles produced in the wine regions of Australia. Data were collected from 203 Australian wine consumers through an online survey. The study compares the results of this study with Easingwood et al. [2011. The drivers of wine regionality. Journal of Wine Research, 22(1), 19–33.] study on experts’ opinion of regionality drivers. This paper will expand knowledge on how consumer involvement levels impact decisions relating to purchasing regional wine. This study is of value to academics and wine practitioners alike. It contributes to the wine literature by providing a new perspective on consumers’ perception and draws attention to the risk of drawing conclusions about wine consumption based on experts’ opinions as being reflective of...read more
Citations
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Indian women consumers’ wine choice: a study based on conjoint analysis
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Community and expert wine ratings and prices.
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References
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Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
TL;DR: This article found that manipulation of argument quality had a greater impact on attitudes under high than low involvement, but the manipulation of product endorser had a higher impact under low than high involvement.
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Measuring consumer involvement profiles
TL;DR: In this paper, the authors suggest measuring an involvement profile, rather than a single involvement level, based on an empirical analysis of 14 product categories and find that there is more than one kind of consumer involvement, depending on the antecedents of involvement.
Book
Consumer behavior and marketing action
TL;DR: In this paper, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
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