Journal ArticleDOI
A new hybrid MCDM model combining DANP with VIKOR to improve e-store business
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TLDR
A new hybrid Multiple Attribute Decision Making (MADM) model is proposed, combining the Decision Making Trial and Evaluation Laboratory (DEMATEL), DEMATEL-based Analytic Network Process (DANP), and VIsekriterijumsko KOmpromisno Rangiranje (VIKOR) methods to solve customer satisfaction problems.Abstract:
Many consumers today buy products and services from e-stores. Because e-store managers are responsible for allocating different resources, it is essential that they understand consumers' shopping behaviour to provide the best possible value for visitors to their websites. Therefore, the purpose of this article is to focus on assessing and improving strategies to reduce the gaps in customer satisfaction caused by interdependence and feedback problems among dimensions and criteria to achieve the aspiration level. We propose a new hybrid Multiple Attribute Decision Making (MADM) model, combining the Decision Making Trial and Evaluation Laboratory (DEMATEL), DEMATEL-based Analytic Network Process (DANP), and VIsekriterijumsko KOmpromisno Rangiranje (VIKOR) methods to solve these problems. Then, three real cases are used to illustrate how the proposed new hybrid Multiple Criteria Decision-Making (MCDM) model improves e-store business. These results can provide e-store managers with a knowledge-based understanding of how to create marketing strategies that reduce the performance gaps of dimensions and criteria to satisfy consumers' needs and encourage customers to purchase more.read more
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Book ChapterDOI
Multiple criteria decision making
János Fodor,Marc Roubens +1 more
TL;DR: In this Chapter, a decision maker (or a group of experts) trying to establish or examine fair procedures to combine opinions about alternatives related to different points of view is imagined.
Journal ArticleDOI
Application of the GIS-DANP-MABAC multi-criteria model for selecting the location of wind farms: A case study of Vojvodina, Serbia
TL;DR: A sensitivity analysis indicates that the model is useful for identifying suitable locations for the development of wind farm projects, as well as for assessing the suitability of already licensed projects for the construction of wind farms.
Journal ArticleDOI
An analysis of DEMATEL approaches for criteria interaction handling within ANP
İlker Gölcük,Adil Baykasoğlu +1 more
TL;DR: The general picture is depicted, which provides a classification of methods related to criteria interaction phenomenon, and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Analytical Network Process (ANP) hybridizations first time in the literature are discussed/reviewed.
Journal ArticleDOI
An integrated DEMATEL-ANP approach for renewable energy resources selection in Turkey
Gülçin Büyüközkan,Sezin Güleryüz +1 more
TL;DR: In this paper, a multi-criteria decision-making approach is applied using the Decision Making Trial and Evaluation Laboratory Model (DEMATEL) technique, integrated with ANP for selecting the most appropriate RER in Turkey from an investor-focused perspective.
Journal ArticleDOI
VIKOR Technique: A Systematic Review of the State of the Art Literature on Methodologies and Applications
TL;DR: A systematic review of the VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) method in several application areas such as sustainability and renewable energy is presented in this article.
References
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