A study of mobile user engagement (MoEN)

TLDR: It is found that mobile users' engagement motivations do influence perceived value, satisfaction and mobile engagement intention, and this model is proposed to explain mobile user engagement intention through user's motivations, perceived value and satisfaction.

Abstract: The growth of mobile technology mediated environments is accelerated by its accessibility and easy use tools, such as smartphones and tablets. User friendly and intuitive features drive user value and satisfaction. These features motivate and drive further mobile user engagement. Smartphones, for example, allow users to control when, where, and how they engage in chosen activities that serve their needs, saving time, completing a task (utilitarian), entertain them (hedonic), or connect with others (social). Few studies have examined why and how mobile users are continually engaging mobile activities. Focusing on mobile engagement which has not previously been explored, this study investigates, proposes, and tests a mobile user engagement (MoEN) model to explain mobile user engagement intention through user's motivations, perceived value and satisfaction. Findings indicate that mobile users' engagement motivations do influence perceived value, satisfaction and mobile engagement intention. Research introduces the concept of mobile user engagement (MoEN).Research utilizes the cognitive-affective-conative stage framework.Research framework helps to understand mobile user mobile engagement motivations.Empirical results highlight the importance of mobile user engagement behavior.