Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
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In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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Book ChapterDOI
Promoting America: How Do College-Age Millennial Travelers Perceive Terms for Branding the USA?
Lisa T. Fall,Charles A. Lubbers +1 more
TL;DR: The authors presented the results of a survey of 691 foreign and domestic college students and identified categories of terms to describe America that these students reported, and examined if the respondents' year in school, gender or foreign/domestic student status impacts their identification of terms.
Journal ArticleDOI
Tweeting the pivot? The United States and PD 2.0 in Northeast Asia
Emily T. Metzgar,Xinyu Lu +1 more
TL;DR: The authors examined the most visible aspects of American public diplomacy efforts in Northeast Asia in the context of the country's foreign policy pivot toward the region and found that despite the interactive potential of these online tools, the US approach to public diplomacy in the online context remains overwhelmingly unilateral, with one-way messaging the norm and instances of engagement with the target publics exceedingly rare.
Book ChapterDOI
Sustainable Public Diplomacy: Communicating about Identity, Interests and Terrorism
TL;DR: The authors argue that only a diplomatic strategy that recognizes and addresses the underlying conflict that is generating the violence can result in a viable long-term resolution, and they argue that this is not a victory in the military sense but rather a sort of defensive stalemate that would have to be maintained indefinitely.