Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
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In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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From soft power to sports diplomacy: a theoretical and conceptual discussion
TL;DR: The theoretical and conceptual connections between sports, soft power, and public diplomacy especially in the context of trying to improve countries' images to achieve foreign policy goals are discussed in this article.
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International Sport and Diplomacy's Public Dimension: Governments, Sporting Federations and the Global Audience
TL;DR: In this paper, the authors studied the relationship between international sport and public diplomacy and found that international sport has played a role in public diplomacy since at least the ancient Olympiad, and that sport players have always possessed the capacity to represent their governments and peoples to foreign governments but also to foreign populations and the global public more broadly.
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Scope and status of public diplomacy research by public relations scholars, 1990–2014
TL;DR: The scope and status of public diplomacy research by public relations scholars between 1990 and 2014 was assessed by as discussed by the authors, who examined authorship, research topics, methodological approaches and contributions to theory building in public diplomacy.
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The ethics of diplomatic criticism: The Responsibility to Protect, Just War Theory and Presumptive Last Resort
TL;DR: The ethical case for diplomatic criticism as a response to mass atrocities and serious external aggression is presented, arguing that states have a moral duty to criticise the offending parties and that even hypocritical diplomatic criticism may be obligatory.
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Going for the jugular in public diplomacy: How adversarial publics using social media are challenging state legitimacy
R. S. Zaharna,Nur Uysal +1 more
TL;DR: In this article, the authors use relationalism as an analytical lens to construct a 4-quadrant model of public diplomacy based on the relational dynamics between a state and publics and reveal a parallel evolution of communication technology and public diplomacy initiatives that move from assumptions of no relations with publics, to favorable relations, to adversarial relations.