Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
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In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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Journal ArticleDOI
An Integrated Approach to Public Diplomacy
TL;DR: In this paper, the authors argue that while soft power programs serve an important role in international engagement, they should complement rather than replace a strategic global communication effort that draws from the mediated public diplomacy approach.
Journal ArticleDOI
Beyond a dyadic approach to public diplomacy: Understanding relationships in multipolar world
TL;DR: The authors applied semantic network analysis to understand Chinese public diplomacy efforts during the 2011 Libya crisis and revealed linguistic relationships and shared meaning manifested in the con- tent of People's Daily newspaper coverage of the Libya crisis.
Journal ArticleDOI
Advancing the country image construct from a public relations perspective
TL;DR: In this article, the authors developed and tested a new model for the measurement of the constitution and effects of the country image as a central target construct in international public relations by combining concepts from reputation management (Eisenegger and Imhof, 2008; Ingenhoff and Sommer, 2007), national identity theory (Smith, 1987), and attitude theory (Ajzen and Fishbein, 1980).
Journal ArticleDOI
Emotion and Public Diplomacy: Dispositions in International Communications, Dialogue, and Persuasion†
TL;DR: The authors show that emotions are present in argument, reasoning, and persuasion, particularly in the context of discourse about values, and how emotional expression reflects cultural difference, thereby influencing cross-cultural dialogue and how emotion constitutes collective identities.
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Are We There Yet: Have Mfas Realized the Potential of Digital Diplomacy?: Results from a Cross-National Comparison
TL;DR: In this article, the authors explored the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners and found that foreign ministries seem to utilize social media to influence elite audiences rather than to foster dialogue with foreign populations.