Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
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TLDR
In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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Journal ArticleDOI
Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts
Melissa D. Dodd,Steve J. Collins +1 more
TL;DR: In this article, the authors examined 41 embassies Twitter accounts representing Central-Eastern European and Western countries and found a significant association between the diplomatic approaches and public relations message strategies, thus identifying a relationship between disciplines that are frequently considered separately.
Dissertation
The role of South African business in South Africa’s post apartheid economic diplomacy
TL;DR: The role of South African business as non-state actors (NSAs) in South Africa's post-apartheid economic diplomacy is explored in this article, where the authors identify three distinct modes of corporate diplomacy: consultative, supplementary, and entrepreneurial.
Journal ArticleDOI
Exploring the role of private-sector corporations in public diplomacy
TL;DR: The authors explored the role of international corporations as non-state actors in the process of public diplomacy as the global environment for diplomacy becomes increasingly multi-directional and networked, and provided an operational definition of the concept of corporate diplomacy.
Journal ArticleDOI
The Boundaries of Public Diplomacy and Nonstate Actors: A Taxonomy of Perspectives
Journal ArticleDOI
The new PR of states: How nation branding practices affect the security function of public diplomacy
TL;DR: The authors investigates how the role of public relations practice in public diplomacy is undergoing a transformation as a consequence of the influence from nation branding and points to a possible future status of public diplomacy under the influence of nation branding: public diplomacy may maintain a function pertinent to national security but as this function is incapable of managing real risks it will only serve as auto-communication that legitimizes security policy towards a domestic audience.