Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
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In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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The power of sharing power: Presidential character, power mutuality, and country reputation
Lisa Tam,Soojin Kim +1 more
TL;DR: This paper conducted an online survey (n = 511) in Australia to explore the dynamics among Australians' perceptions of presidential character, power mutuality, and U.S. country reputation.
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The role of public relations in corporate diplomacy: how relationship cultivation increases organizational legitimacy
Sarah Marschlich,Diana Ingenhoff +1 more
TL;DR: In this article, the authors examined to what extent corporate diplomacy builds on public relations to identify and respond to societal expectations emerging from a company's host country environment, which can result in organizational legitimacy.
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Moving public diplomacy research forward: methodological approaches
Kadir Jun Ayhan,Efe Sevin +1 more
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Exploring Citizen Diplomacy’s Local Impact: The Case of Global Ties Kalamazoo
TL;DR: This article examined the local impact of citizen diplomacy through the case study of a volunteer-driven citizen diplomacy organisation Global Ties Kalamazoo (GTKzoo) based in KalamazOO, Michigan (United States).
European Union Public Diplomacy through the EEAS: the cases of Argentina, Brazil and Mexico
Azpíroz Manero,María Luisa +1 more
TL;DR: In this article, the context of EU relations with Argentina, Brazil and Mexico during the period of study (2011-2013) was investigated, including information gained through the consultation of publications, official documents and interviews with personnel from the EEAS, both in Brussels and in the EU delegations in Latin America.