Journal ArticleDOI
An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty – evidence from the Taiwan non-life insurance industry
TLDR
In this paper, a survey was conducted to assess consumers' perception regarding CSR activities from non-life insurance industries, where questionnaires were administered to consumers who have purchased insurance in Taiwan.Abstract:
Purpose
Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to investigate the effects of CSR on corporate reputation and customer loyalty.
Design/methodology/approach
This paper used a survey to assess consumers’ perception regarding CSR activities from non-life insurance industries. The questionnaires were administered to consumers who have purchased insurance in Taiwan. The survey questions were tested through an exploratory factor analysis. An analysis of variance and multiple regressions were performed to test the hypotheses.
Findings
The empirical results demonstrate that CSR activities have significantly positive influences on corporate reputation and customer loyalty. Additionally, CSR activities also have significantly positive influences on brand image. Furthermore, the study indicates the mediating role of brand image on CSR, corporate reputation and customer loyalty.
Originality/value
This paper establishes the mediating role of brand image among CSR, corporate reputation and customer loyalty for non-life insurance industries. Additionally, the empirical results focus on analysing the impact of CSR on customer’s behaviour, and strongly encourage insurers to continue investing; CSR and brand image can be strategic marketing tools and promote the sustainable development of insurance.read more
Citations
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Journal ArticleDOI
Investment in corporate social responsibility, disclosure practices, and financial performance of banks in Nigeria
TL;DR: In this article, the authors examined the effects of corporate social responsibility (CSR) investment and disclosure on corporate financial performance using panel data set from banks in Nigeria, a developing country.
Journal ArticleDOI
CSR: a roadmap towards customer loyalty
TL;DR: The customer related corporate social responsibility (CSR) literature is enriched with studies confirming its influence on customer loyalty as mentioned in this paper. Nevertheless, there are sparse studies confirming the mea cation of CSR.
Journal ArticleDOI
The role of green investment and corporate social responsibility investment on sustainable performance
Maya Indriastuti,Anis Chariri +1 more
TL;DR: A number of studies on green investment and corporate social responsibility (CSR) investment have been conducted by some researchers in the current and future trends of sustainable development as mentioned in this paper, and many of them hav...
Journal ArticleDOI
The link between corporate social responsibility and customer loyalty: Empirical evidence from the Islamic banking industry
TL;DR: In this paper, the role of Islamic banks' social activities in influencing customer loyalty, both individually and through the integrated roles of image, trust, satisfaction, and reputation, has been investigated.
Journal ArticleDOI
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,Ian N. Suryawan Ronnie R. Masman +1 more
TL;DR: In this paper, the authors examined the positive influence of brand awareness, brand image, and brand trust on brand loyalty in coffee shop business in big cities in Indonesia and found that brand awareness and brand image had a positive effect on brand trust.
References
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Journal ArticleDOI
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