Open AccessJournal Article
Assessing the viability of situationally driven segmentation opportunities in the health care market.
Kenneth C. Gehrt,Mary Beth Pinto +1 more
TLDR
This study demonstrates the importance of situational influence on services marketing by delineating a consumer-based, situationally characterized competitive market structure for health care services in terms of the similarity/substitutability of the three-factor, situational characterizations of ten health care alternatives.Abstract:
The impact of situational factors has typically been investigated in the context of goods marketing. Very few studies have investigated the influence of situational factors on services marketing. This study demonstrates the importance of situational influence on services marketing by delineating a consumer-based, situationally characterized competitive market structure for health care services. The competitive structure of the health care market is delineated in terms of the similarity/substitutability of the three-factor, situational characterizations of ten health care alternatives. The general marketing implications of the market-structure delineation procedure and the health care-specific implications of the findings are discussed.read more
Citations
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Journal ArticleDOI
A study of Japanese consumers' cognitive hierarchies in formal and informal gift-giving situations
TL;DR: In this paper, the authors examined Japanese consumers' cognitive hierarchies in a gift-giving context, in formal and informal situations utilizing a most-abstract to least abstract cognitive hierarchical framework.
Journal ArticleDOI
An investigation of retail shopping situations
TL;DR: In this article, the authors investigated the relationship between the extent to which events that may occur while shopping for clothes are encountered and affective and behavioral reactions to these events and found that when confronted with disconfirmed expectations regarding various aspects of a shopping situation, consumers are flexible and adapt their behavior to the situation.
Journal ArticleDOI
Marketing activity in the community pharmacy sector - A scoping review.
TL;DR: Research into marketing activity in community pharmacy is limited, and little evidence is available to show the effects of such activities, so future research needs to demonstrate the causality for the effect of marketing activities on consumer behaviour and economic outcomes.
Journal ArticleDOI
Situational Influcence in the Internationa Marketplace: An Examination of Japanese Gift-Giving
Kenneth C. Gehrt,Soyeon Shim +1 more
TL;DR: In this article, the influence of situational factors on Japanese gift-giving market, a market rife with subtle nuance and arcane conventions, was examined using ANOVA and regression analysis to examine in greater detail the nature of the situational influence.
Journal ArticleDOI
How did you find your physician? An exploratory investigation into the types of information sources used to select physicians
Delonia O. Cooley,Vivek Madupu +1 more
TL;DR: Investigation of what sources of information consumers are utilizing when they are selecting physicians and if there are any differences in the types of sources they evaluate when searching for information for themselves versus searching for someone else finds consumers no longer depend on subjective sources such as word of mouth, but also look at objective internet sources.
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The impact of situational factors on health care preferences: exploring the prospect of situationally based segmentation.
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