Proceedings ArticleDOI
Association rule mining and its application in postal EMS service
Duan Yun Feng,Li Jian Wei,Song Jun De,Shu Hua Ying +3 more
- Vol. 3, pp 157-161
TLDR
This paper introduces the theory of association rule in data mining, creates a data warehouse model for EMS services and gives the procedure of applying association rule mining based on it, and gives an example of the whole mining procedure.Abstract:
Several algorithms in a data mining technique were studied previously, among which association was one of the most important ones. In this paper, we introduce the theory of association rule in data mining, and analyze the characteristics of the postal EMS service. We create a data warehouse model for EMS services and give the procedure of applying association rule mining based on it. Finally, we give an example of the whole mining procedure. This EMS-data warehouse model and association rule mining technique have been applied in a practical postal CRM system.read more
Citations
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Journal ArticleDOI
Real-time analysis on finding significance of data mining on CRM of service sector organisations: an Indian perspective
TL;DR: In this article, the authors explored the application of data mining in CRM by analyzing the opinion of the employees and executives of service sector in India and found that data mining has helped organisation to increase customer satisfaction level and understand the customer behaviour in much better ways.
Proceedings ArticleDOI
Data Mining - Redefining the Boundaries
TL;DR: It is revealed that the whole data mining process forms a part of strategic analysis phase of strategic management and if data mining is used for conducting environmental analysis, much better results could be yielded by helping the managers to formulate target-oriented strategies more efficiently and effectively.
References
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Proceedings ArticleDOI
Mining association rules between sets of items in large databases
TL;DR: An efficient algorithm is presented that generates all significant association rules between items in the database of customer transactions and incorporates buffer management and novel estimation and pruning techniques.
Journal Article
Interest measure——another threshold in association rules
TL;DR: The paper revises the formal definition of association rules, makes use of the deviation based interest value presented in association rules and defines it in form, and in addition to analyzing the practical significance of the interest value, the combination of theinterest value and concept hierarchy are discussed.