Journal ArticleDOI
Best Practice Channel Management
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In this article, a global marketing channels consultant identifies and discusses the best practices in channel management and argues that a channel effectiveness is largely predicated on both the channel system and the channel partner effectiveness.Abstract:
In this article, a global marketing channels consultant identifies and discusses the best practices in channel management. The author argues that a channel effectiveness is largely predicated on both the channel system and the channel partner effectiveness. A framework is posited that includes dimensions of systemic costs, controls and coverage, as well as channel member competencies and commitment. The author suggests that channels management practices ultimately increase stakeholder value.read more
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Journal ArticleDOI
Niche Firms and Partnerships in International Food Supply Chains
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