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Beyond the marketing concept
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This article is published in Business Horizons.The article was published on 1979-06-01. It has received 206 citations till now. The article focuses on the topics: Marketing mix.read more
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Market orientation: Antecedents and consequences
TL;DR: In this paper, the authors address three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) D...
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Market orientation: The construct, research propositions, and managerial implications.
TL;DR: The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept as mentioned in this paper, and the authors synthesize extant knowledge on the subject and pro-pose a knowledge-based approach.
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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations:
TL;DR: In this paper, the authors conceptualize and empirically test a model that links different types of strategic orientations and market forces, through organizational learning, to breakthrough innovations and firm performance.
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Customer‐led and market‐oriented: let's not confuse the two
Stanley F. Slater,John C. Narver +1 more
TL;DR: In this article, the authors distinguish between two forms of "customer orientation" that are frequently confused: a customer-led philosophy and a market-oriented philosophy, which goes beyond satisfying expressed needs to understanding and satisfying customers' latent needs and is longer term in focus and proactive in nature.
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Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility:
Rajdeep Grewal,Patriya Tansuhaj +1 more
TL;DR: In this article, the authors investigate the role of market orientation and strategic flexibility in helping Thai firms manage the recent Asian crisis and show that market orientation has an adverse effect on firm performance after a crisis.
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Market orientation: The construct, research propositions, and managerial implications.
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