Open AccessJournal Article
Bundling--new products, new markets, low risk.
G D Eppen,W A Hanson,R K Martin +2 more
TLDR
Eppen, Hanson, and Martin this paper argue that the best approach is to treat bundles not as marketing gimmicks but as new products, and they offer seven guidelines for creating competitive bundles and a framework for implementing them.Abstract:
It has long been a marketing axiom that customers buy bundles of satisfaction, not products. It follows, then, that they'll respond to certain combinations of products and services--air conditioners with free installation, combinations of software packages, or season tickets with parking privileges. The difficulty is in devising the bundles that both appeal to consumers and give cost or demand enhancing benefits to the producer. Eppen, Hanson, and Martin argue that the best approach is to treat bundles not as marketing gimmicks but as new products. They offer seven guidelines for creating competitive bundles and a framework for implementing them.read more
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The Influence of Specific Supervisor Support Types on Transfer of Training: Examining the Mediating Effect of Training Retention
TL;DR: In this paper, the authors examined the differential effects of specific types of supervisor support on transfer of training, taking into account established trainee characteristics, such as trainees' motivation to learn, motivation to transfer, and training self-efficacy.
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Learning from complexity: The International Development Research Centre's experience with Outcome Mapping
Sarah Earl,Fred Carden +1 more
TL;DR: In this article, the International Development Research Center's experience in developing and implementing Outcome Mapping with Northern and Southern research organisations is discussed, where planning, monitoring, and evaluation processes have been used to encourage learning and improvement, and the potential of Out-Mapping as a tool for evaluative thinking to build learning into development programmes.
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Business excellence in New Zealand: continuous improvement, learning, and change
TL;DR: In this article, a multiple case study of business excellence in New Zealand organisations is presented, which examines the approach, performance, and progress in those organisations that had made multiple applications for the NZ Business Excellence award.
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Leading knowledge management in a secondary school
TL;DR: It was found that KM “cannot” be implemented without the principal’s effective knowledge leadership, and this study proves that leadership is essential for KM implementation, especially at the beginning of the KM processes.
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Four Rs for Urban High School Reform: Re-Envisioning, Reculturation, Restructuring, and Remoralization.
TL;DR: In this article, a framework for urban public high school reform is presented for managing site-based change through re-envisioning, reculturation, restructuring, and remoralization.