Open AccessJournal Article
Bundling--new products, new markets, low risk.
G D Eppen,W A Hanson,R K Martin +2 more
TLDR
Eppen, Hanson, and Martin this paper argue that the best approach is to treat bundles not as marketing gimmicks but as new products, and they offer seven guidelines for creating competitive bundles and a framework for implementing them.Abstract:
It has long been a marketing axiom that customers buy bundles of satisfaction, not products. It follows, then, that they'll respond to certain combinations of products and services--air conditioners with free installation, combinations of software packages, or season tickets with parking privileges. The difficulty is in devising the bundles that both appeal to consumers and give cost or demand enhancing benefits to the producer. Eppen, Hanson, and Martin argue that the best approach is to treat bundles not as marketing gimmicks but as new products. They offer seven guidelines for creating competitive bundles and a framework for implementing them.read more
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Toward a Unified Model of Information Systems Development Success
Keng Siau,Yoanna Long,Min Ling +2 more
TL;DR: A unified model on ISD success is proposed through a systematic and comprehensive literature review that highlights that ISD is a complex and interactive process involving individual, team, and organization factors, as well as ISD methodology.
Journal ArticleDOI
Moved by the Spirit Contextualizing Workplace Empowerment in American Spiritual Ideals
Michael B. Elmes,Charles Smith +1 more
TL;DR: In this paper, the authors show the close links between the discourse of workplace empowerment and spirituality and identify these spiritual influences historically in Puritan and evangelical Christianity. But they do not discuss the role of women in workplace empowerment.
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The power of servant leadership to transform health care organizations for the 21st-century economy.
TL;DR: Physician leadership is emerging as a vital component in transforming the nation's health care industry as traditional institutional hierarchies are flattened and efforts to evoke change are typically team driven and mission oriented.
Journal ArticleDOI
Impacts of handset bundling on mobile data usage: The case of Finland
TL;DR: In this paper, an empirical framework was constructed to make the service usage impacts more explicit, which enables the identification of the regulator's steering options and their qualitative impacts, based on observations before and after the change of law on handset bundling in the Finnish market.
Posted Content
Towards a General Modular Systems Theory and its Application to Inter-Firm Product Modularity
TL;DR: In this article, a general theory of modular systems is proposed, drawing on systems research from many disciplines, and used to derive a model of inter-firm product modularity, including testable research propositions.