Open AccessJournal Article
Bundling--new products, new markets, low risk.
G D Eppen,W A Hanson,R K Martin +2 more
TLDR
Eppen, Hanson, and Martin this paper argue that the best approach is to treat bundles not as marketing gimmicks but as new products, and they offer seven guidelines for creating competitive bundles and a framework for implementing them.Abstract:
It has long been a marketing axiom that customers buy bundles of satisfaction, not products. It follows, then, that they'll respond to certain combinations of products and services--air conditioners with free installation, combinations of software packages, or season tickets with parking privileges. The difficulty is in devising the bundles that both appeal to consumers and give cost or demand enhancing benefits to the producer. Eppen, Hanson, and Martin argue that the best approach is to treat bundles not as marketing gimmicks but as new products. They offer seven guidelines for creating competitive bundles and a framework for implementing them.read more
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Organizational learning in clusters: A case study on material and immaterial dimensions of cooperation
TL;DR: Steiner et al. as mentioned in this paper investigated organizational learning systems and their particular forms at cluster level, differentiating especially between informal and participative learning, and found different patterns of learning according to the specific technology and product orientation of the clusters and their different needs for specific forms of knowledge.
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Sales Quotas: Unintended Consequences on Trust in Organization, Customer-Oriented Selling, and Sales Performance
TL;DR: In this paper, the authors explored the connections between sales quotas and other important organizational issues (e.g., trust in the organization, customer-oriented selling, and sales performance).
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Will we Teach Leadership or Skilled Incompetence? The Challenge of Student Project Teams:
TL;DR: Without sufficient instructor attention to process, student project teams can reinforce poor leadership, learning, and human relations skills as mentioned in this paper, and students learn to confuse mediocre with excellent performance in projects.
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The Impact of Top Management Commitment on Total Quality Management Practice: An Exploratory Study in the Thai Garment Industry
TL;DR: In this article, an extensive literature review in the field of total quality management assists to identify a list of critical factors (top management commitment, supplier quality management, continuous improvement, product innovation, benchmarking, employee involvement, reward and recognition, education and training, customer focus and product quality).
Journal ArticleDOI
A theory-based nursing intervention to instill hope in homeless veterans.
Jane Tollett,Sandra P. Thomas +1 more
TL;DR: Support for the homelessness-hopelessness theory was seen in the increased levels of hope and self-esteem and decreased depression in veterans who received the nursing intervention.