Open AccessJournal Article
Capturing the value of supplementary services
James C. Anderson,James A. Narus +1 more
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This article is published in Harvard Business Review.The article was published on 1995-01-01 and is currently open access. It has received 812 citations till now. The article focuses on the topics: Value (mathematics).read more
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Value creation in E-business
Raphael Amit,Christoph Zott +1 more
TL;DR: In this article, the authors explore the theoretical foundations of value creation in e-business by examining how 59 American and European e-Businesses that have recently become publicly traded corporations create value.
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
TL;DR: In this paper, the authors investigate retailer-consumer relationships, and show that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer's relationship investment, and demonstrate that perceived relationship investment affects relationship quality.
The business model ontology a proposition in a design science approach
TL;DR: The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic and provide a software prototype to capture a company's business model in an information system.
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Exploring the Implications of the Internet for Consumer Marketing
TL;DR: In this article, the authors provide a framework for understanding possible impacts of the Internet on marketing to consumers by analyzing channel intermediary functions that can be performed on the Internet, suggesting classification schemes that clarify the potential impact of the internet across different products and services, positioning the Internet against conventional retailing channels, and identifying similarities and differences that exist between them.
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The servitization of manufacturing: A review of literature and reflection on future challenges
TL;DR: In this article, the authors report the state-of-the-art of servitization by presenting a clinical review of literature currently available on the topic and provide a useful platform on which to base more in-depth research into the broader topic of service-led competitive strategy.