Choose your own future: the sociotechnical imaginaries of virtual reality
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TLDR
This paper explore the types of narratives underlying this global attention and the ideological values, beliefs and interests therein using critical discourse analysis, using an interactive "choose-your-own-adventure" narrative.Abstract:
Virtual Reality has been heralded variously as the next steppingstone in technological innovation, a utopian ‘empathy-machine’ and a dystopian addictive technology. Using critical discourse analysis, we explore the types of narratives underlying this global attention and the ideological values, beliefs and interests therein. We contribute to the critical marketing literature by demonstrating how an examination of sociotechnical imaginaries reveals the ways in which the market mediates the reception of new technologies and the kinds of worlds these technologies bring about. Through an interactive ‘choose your own adventure’ narrative, we bring these imaginaries into relief and invite readers to navigate alternative potential futures for VR. The data underpinning the narrative highlight the role of marketers and marketing in shaping our social, political and economic reality. read more
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References
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Containing the Atom: Sociotechnical Imaginaries and Nuclear Power in the United States and South Korea
Sheila Jasanoff,Sang-Hyun Kim +1 more
TL;DR: In this paper, a comparative analysis of the development and regulation of nuclear power in the US and South Korea is presented, showing that the nature of those imaginations has remained strikingly different, and that these disparate imaginaries have underwritten very different responses to a variety of nuclear shocks and challenges.
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Dreamscapes of Modernity: Sociotechnical Imaginaries and the Fabrication of Power
Sheila Jasanoff,Sang-Hyun Kim +1 more
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Enhancing Our Lives with Immersive Virtual Reality
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TL;DR: In this article, the authors consider how sustainable consumption resonates and impacts upon the very citizens it has been constructed to affect, and argue that social justice, not sustainable lifestyles, has the most resonance with interviewees.
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