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Journal ArticleDOI

Competition and Price Variation when Consumers are Loss Averse

Paul Heidhues, +1 more
- 01 Aug 2008 - 
- Vol. 98, Iss: 4, pp 1245-1268
TLDR
In this paper, the authors modify the Salop model of price competition with differentiated products by assuming that consumers are loss averse relative to a reference point given by their recent expectations about the purchase.
Abstract
We modify the Salop (1979) model of price competition with differentiated products by assuming that consumers are loss averse relative to a reference point given by their recent expectations about the purchase. Consumers' sensitivity to losses in money increases the price responsiveness of demand-and hence the intensity of competition-at higher relative to lower market prices, reducing or eliminating price variation both within and between products. When firms face common stochastic costs, in any symmetric equilibrium the markup is strictly decreasing in cost. Even when firms face different cost distributions, we identify conditions under which a focal-price equilibrium (where firms always charge the same "focal" price) exists, and conditions under which any equilibrium is focal.

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Journal ArticleDOI

A Model of Reference-Dependent Preferences

TL;DR: This article developed a model of reference-dependent preferences and loss aversion where the gain-loss utility is derived from standard consumption utility and the reference point is determined endogenously by the economic environment.
Journal ArticleDOI

Psychology and Economics: Evidence from the Field

TL;DR: The authors survey the empirical evidence from the field on three classes of deviations from the standard model: nonstandard prefer- ences, nonstandard beliefs, and nonstandard decision making, and present evidence on overcon- fidence, on the law of small numbers and on projection bias.

The Endowment Effect, Loss Aversion, and Status Quo Bias

TL;DR: Most behavior can be explained by assuming that agents have stable, well-defined preferences and make rational choices consistent with those preferences in markets that (eventually) clear as discussed by the authors, but this assumption requires implausible assumptions.
Journal ArticleDOI

Reference-Dependent Risk Attitudes

TL;DR: The authors use reference-dependent utility models to study preferences over monetary risk, and show that a prior expectation to take on risk decreases aversion to both the anticipated and additional risk. But their model does not consider the impact of the environment on risk aversion.
Posted Content

Reference Points and Effort Provision

TL;DR: The authors found that effort provision is significantly different between treatments in the way predicted by models of expectation-based reference-dependent preferences: if expectations are high, subjects work longer and earn more money than if expectations were low.
References
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Book ChapterDOI

Prospect theory: an analysis of decision under risk

TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI

Advances in prospect theory: cumulative representation of uncertainty

TL;DR: Cumulative prospect theory as discussed by the authors applies to uncertain as well as to risky prospects with any number of outcomes, and it allows different weighting functions for gains and for losses, and two principles, diminishing sensitivity and loss aversion, are invoked to explain the characteristic curvature of the value function and the weighting function.
Journal ArticleDOI

Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias

TL;DR: A wine-loving economist we know purchased some nice Bordeaux wines years ago at low prices as discussed by the authors, but would neither be willing to sell the wine at the auction price nor buy an additional bottle at that price.
Book ChapterDOI

Experimental Tests of the Endowment Effect and the Coase Theorem

TL;DR: In this paper, the Coase theorem predicts that about half the mugs will trade, but observed volume is always significantly less than the predicted volume, suggesting that transactions costs cannot explain the undertrading for consumption goods.
Journal ArticleDOI

Monopolistic competition with outside goods

TL;DR: In this article, a model of spatial competition in which a second commodity is explicitly treated is presented, and it is shown that a zero-profit equilibrium with symmetrically located firms may exhibit rather strange properties.
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