Journal ArticleDOI
Conceptualizing and researching employer branding
Kristin Backhaus,Surinder Tikoo +1 more
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In this article, the authors present a framework to initiate the scholarly study of employer branding, combining a resource-based view with brand equity theory, a framework is used to develop testable propositions.Abstract:
Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. Given this managerial interest, this article presents a framework to initiate the scholarly study of employer branding. Combining a resource‐based view with brand equity theory, a framework is used to develop testable propositions. The article discusses the relationship between employer branding and organizational career management. Finally, it outlines research issues that need to be addressed to develop employer branding as a useful organizing framework for strategic human resource management.read more
Citations
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Journal ArticleDOI
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
TL;DR: This manuscript discusses a typology of (second-order) hierarchical latent variable models that include formative relationships, and provides an overview of different approaches that can be used to estimate the parameters in these models.
Journal ArticleDOI
Public Service Motivation: A Systematic Literature Review and Outlook
TL;DR: The authors provided a systematic literature review of 323 publications that examines six key aspects of the literature on public service motivation: the growth of research on the concept, most prominent studies based on a referencing network analysis, the most frequent publication outlets, research designs and methods, lines of inquiry and patterns of empirical findings, and implications for practice drawn from the publications in the study sample.
Journal ArticleDOI
Organizational Identity and Employer Image: Towards a Unifying Framework*
TL;DR: In this article, the authors used the instrumental-symbolic framework to study factors relating to both employer image and organizational identity of the Belgian Army and found that both instrumental and symbolic perceived image dimensions predict applicants' attraction to the Army.
Journal ArticleDOI
An integrative review of employer branding and OB theory
TL;DR: A review of the existing literature linked to the emerging field of employer branding, with a view to adding insight from the perspective of the management of human resources, is presented in this article.
Journal ArticleDOI
Characteristics of successful employer brands
Lara Moroko,Mark Uncles +1 more
TL;DR: In this paper, a typology of the characteristics of successful employer brands is presented based on the analysis of data gathered from industry experts, and a case is established for studying employer branding as a context distinct from consumer and corporate branding and conceptualising the employment experience of a firm as a product produced by the culture, policies and processes of the firm.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Book
Organizational Culture and Leadership
TL;DR: A review of the book "Organizational Culture and Leadership" by Edgar H. Schein is given in this article, where the authors present a review of their approach to organizational culture and leadership.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
Social Psychology of Intergroup Relations
TL;DR: In this paper, the scope and range of ethnocentrism in group behavior is discussed. But the focus is on the individual and not on the group as a whole, rather than the entire group.
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