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Esg Marketing Model: A New Paradigm To Understand The Impact
TLDR
In this paper, the authors proposed a new model to understand the impact of environmental, social and governance marketing on the consumer's patterns and choices, which is composed by five dimensions: environmental belief, social belief, governance belief, ESG advertising and ESG branding.Abstract:
Sustainability and impact are major topics in the front pages of media and daily discussions. As a result of this media coverage new sets of consumer’s purchasing habits are pushing companies and providers to align their products and services to sustainability and impact principles. The scope of this article is to propose a new model in order to understand the impact of Environmental, Social and Governance (ESG) Marketing on the consumer’s patterns and choices. ESG Marketing is considered the independent variable whereas Consumer’s Purchase Intention is the dependent variable in the model. ESG Marketing is composed by five dimensions: environmental belief, social belief, governance belief, ESG advertising and ESG branding. The authors’ control variables are demographic features - age, gender, education, occupation and income. The model is a perfect tool to run quantitative analysis taking into consideration its variables.read more
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Environmental Marketing Management: Meeting the Green Challenge
TL;DR: In this paper, an introduction to environmental marketing is presented, followed by a discussion of the strategic and operational challenges of environmental marketing. And finally, an overview of the operational challenges.
Journal ArticleDOI
Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius
TL;DR: In this article, the authors analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius and explore the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Journal ArticleDOI
Green Marketing as the Source of the Competitive Advantage of the Business
TL;DR: In this paper, the authors focused on summarizing the principles of green marketing and the concepts related to it, and they used a multiple regression method to reveal the relationship between green marketing principles and competitive market position of companies.
Journal ArticleDOI
Marketing and Sustainability: Business as Usual or Changing Worldviews?
TL;DR: In this paper, a critical review of the literature on marketing and sustainability is presented to better understand the underpinnings of marketing worldviews with respect to sustainability, and the implications of the market logic dominance in faculty mind-sets.
Journal ArticleDOI
Analysis of Slovak Consumer's Perception of the Green Marketing Activities☆
TL;DR: In this paper, the authors focused on the efficiency of the green marketing as a tool of competitive advantage in the context of Slovak consumer's perception and formulated recommendations for application of green marketing in terms of competitive advantages.
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