Evaluating interface esthetics

TLDR: This paper attempts to synthesize the guidelines and empirical data related to the formatting of screen layouts into a well-defined model and suggests that esthetic characteristics of this model are important to prospective viewers.

Abstract: Gestalt psychologists promulgated the principles of visual organization in the early twentieth century. These principles have been discussed and re-emphasized, and their importance and relevance to user interface design are understood. However, a limited number of systems represent and make adequate use of this knowledge in the form of a design tool that supports certain aspects of the user interface design process. The graphic design rules that these systems use are extremely rudimentary and often vastly oversimplified. Most of them have no concept of design basics such as visual balance or rhythm. In this paper, we attempt to synthesize the guidelines and empirical data related to the formatting of screen layouts into a well-defined model. Fourteen esthetic characteristics have been selected for the purpose. The results of our exercise suggest that these characteristics are important to prospective viewers.