scispace - formally typeset
Journal ArticleDOI

Exploring SWOT analysis – where are we now?

TLDR
In this article, the authors examine the use of the strategic management tool, Strengths•Weaknesses•Opportunities•Threats or SWOT analysis, and assess how the methodology has been used as well as changes to the methodology.
Abstract
Purpose – The purpose of this study is to examine the use of the strategic management tool, Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOT analysis should lead to a balanced view of the technique as well as yield ideas for needed theory building.Design/methodology/approach – Using the ABInform Global® database, academic peer‐reviewed articles were compiled indicating SWOT as one of the article's key index and search words.Findings – The use of SWOT analysis continues to permeate the academic peer‐reviewed literature. Research supports SWOT analysis as a tool for planning purposes. Over the past decade, SWOT research has focused on analyzing organizations for recommended strategic actions. As a methodology for strategic positioning, SWOT analysis has been extended beyond companies to countries and industries and is used in virtually every published business case positi...

read more

Citations
More filters
Journal ArticleDOI

An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making

TL;DR: The proposed model is able to determine both quantitative and the qualitative elements by weighting and ranking them via comparison matrices and was applied in a neutrosophic environment to validate the model.
Journal ArticleDOI

Making use of MCDS methods in SWOT analysis—Lessons learnt in strategic natural resources management

TL;DR: The evolution of the A'WOT method with AHP, SMART and SMAA-O techniques applied within SWOT is reviewed, and their applicability and the MCDS methods more generally are studied through required assessment techniques of decision-makers' preferences.
Posted Content

An Extension of Neutrosophic AHP–SWOT Analysis for Strategic Planning and Decision-Making

TL;DR: The most widely used technique in strategic planning is SWOT analysis as mentioned in this paper, which examines strengths (S), weaknesses (W),opportunities (O) and threats (T), to select and implement the best strategy to achieve organizational goals.
References
More filters
Journal ArticleDOI

A Resource-Based View of the Firm

TL;DR: In this paper, the authors explore the usefulness of analyzing firms from the resource side rather than from the product side, in analogy to entry barriers and growth-share matrices, the concepts of resource position barrier and resource-product matrices are suggested.
Journal ArticleDOI

The cornerstones of competitive advantage: A resource‐based view

TL;DR: In this article, the underlying economics of the resource-based view of competitive advantage is elucidated, and existing perspectives are integrated into a parsimonious model of resources and firm performance.
Book

The Balanced Scorecard: Translating Strategy into Action

TL;DR: The Balanced Scorecard approach retains traditional financial measures which reflect past organizational acheivements, but adds three new measures of future performance found necessary in this information age with its focus on customer relationships and long-term capabilities: customer, internal business process and learning and growth.
Book

Exploring Corporate Strategy

TL;DR: In this article, the authors bring together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.
Journal ArticleDOI

Towards a dynamic theory of strategy

TL;DR: The cross-sectional problem is logically prior to a consideration of dynamics, and better understood, and three promising streams of research that address the longitudinal problem still fall short of exposing the true origins of competitive success.
Related Papers (5)